10 quotes to inspire the development of your salon

Having a profitable hair salon is possible. Discover 10 quotes to inspire the management and running of your salon.

"The company must make a profit, or it will die. But if you try to run a business solely on profit, then it will also die because it will no longer have a purpose. »

We start this selection with a quote from Henry Ford, founder of the brand of the same name. Don't think about profit, think about the working atmosphere in your establishment. A happy employee is more efficient and invests!

"Your most dissatisfied customers are your greatest source of learning. »

Jeff Bezos, CEO Amazon. Whether it's in person or on social networks, accept criticism, take a step back and use it to evolve.  

"People don't buy for logical reasons. They buy for emotional reasons. »

Zig Ziglar , American economist.

Today, 75% of shopping experiences are based on emotion. Through your communication you must make people want to come to your hair salon or beauty salon and make the emotional experience last at all stages, from the reception to the sale.

What do recognized professionals in the hairdressing industry think?

4- "The obligations you have as a company manager should not be taken as constraints, but can be a privileged moment between you and your employees! »

Christophe Creux, 2C2C Consulting. Being a boss means meeting obligations such as the annual interview. Take advantage of these moments to learn more about your employee and get their impressions of your management.

"The meetings are the only motivational tools left to make his team, and therefore his living room, grow. »

Stéphane Amaru, Didact. This analysis confirms the previous quotation. The exchange is the key!

"I did a client's hair every three weeks for five years. His appointment was at 7:30 on Friday morning. One day, I couldn't, he never came back... When I understood that, I just had one wish: to make an infidelity card! »‍

Anthony Galifot, trainer. You can be the kindest person in the world no customer belongs to you. If he finds better value for money from the competition, chances are he won't come back to you...

"There are those who know how to talk to their customers about novelty, those who "market" their differences! And then there are those who train, get inspired, try new things, invent new things, are not afraid to get involved. »

Loris Hug, Ambassador Schwarzkopf. Even if you think you're the best, don't just sit back. Keep training yourself to be always on the cutting edge and meet the demands of the customers.

"Today you have to work on your e-reputation at the risk of seeing customers prefer your neighbour because he has quality opinions and a presence on social networks. But remember that you will need to allow time to optimize your presence on the Internet. »

Benjamin Salles, Hairdresser Expert Business. The web has become the number one tool for your communication, if you are not present you will lose potential customers who are looking for salons or institutes on the internet. To be present on the web... think about Wavy ;)

"In order to retain and attract new clients in hair, beauty and nail care services, it is necessary to ensure that the professionals in charge of clients are informed about prevention techniques. »

Pierre Barré, Hygiene Plus. Today there are strict rules and failure to respect hygiene standards can cost you dearly. To link the compulsory to the business, make hygiene one of the keys to your communication.

"Being the manager of a hairdressing or beauty salon is not an easy job. There is no single recipe for managing your teams. You have to learn to trust your employees. »

Hapsatou Sy, a well-known figure in television and the beauty industry. When you're at the head of a business, there's a lot of pressure. To avoid burnout, delegate!

From management to communication, let us accompany you

Finally, Clément Moreno, one of the creators of the app Wavy , will be mentioned.

"As the son of hairdressers, my childhood was marked by the smell of the hairdresser's salon, its noise, its atmosphere... I was amazed to see how happy hairdressing made people, and I understood that I wanted to evolve in this world of relationships and passion. As I grew up, I discovered the other side of the coin... The management constraints, the difficulty in building loyalty or attracting new clients, a reality that every hairdressing salon owner faces on a daily basis. Aware of the complexity of the beauty business and the diversity of the missions you take on, I had the idea of creating the app Wavy. Today, the Wavy team is at your disposal to support you in your work. Close to you, we are on the ground whenever you need us. »

Discover the Wavy app and its Management or Communication offers. Which quote inspires you the most? Tell us all about it!

Written by
Aurélie Pauker
Always attracted by the world of hairdressing and beauty, today I answer the problems you may have.

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