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Did you know that 77% of French people* have already made an online booking across all sectors? Are you still hesitating to install an online booking tool for your hair salon or beauty institute? Are you wondering whether online booking is suitable for your hairdressing profession?
In 2021, online booking will be an indispensable tool for the development of your show. Here are our reasons!
Most of your customers are busy during the day and are not able to call your hair salon or beauty salon during business hours to make an appointment. According to the data collected at Wavy, 1 out of 3 appointments are made outside of the salon's opening hours.
Beingable to make an appointment in the evening at their convenience makes things much easier for them. An online booking tool for hairdressers gives your clients the ability to book an appointment when your salon is closed and your staff can't answer the phone. Think of your clients who decide to book an appointment overnight, they will appreciate being able to book online.
What's more, a person who is not yet a customer and who looks at the different lounges available on their smartphone will be better able to book in a lounge that offers online booking than a lounge that does not. By offering online booking for hairdressers in your salon, you can sell your services 24/7.
While you enjoy your family and friends, your appointment schedule is filling up!
When customers book their appointment online, they automatically receive a confirmation SMS within 60 seconds. By telephone, confirmation times are often longer for the customer and can exceed 24 to 48 hours at weekends.
A customer can therefore lose patience if he cannot reach your salon or if the waiting time on the phone is too long. Thanks to online hairdresser reservation and SMS confirmation, this problem is no longer an issue!
With Wavy, here are the customers that your customers receive for their appointment confirmation:
Are you tired of customers who forget their appointment and don't show up for their appointment at your salon? Here again, online hairdresser booking proves to be a very practical tool.
Indeed, when booking online, customers must provide their contact details, such as first name, surname and telephone number. Before each appointment, the online booking system sends them automatic SMS reminders which considerably reduces the number of missed salon appointments. With Wavy, here are the customers that your customers receive for the appointment reminder 24 hours before:
Once the online booking tool for hairdressers is integrated into your website, it can be placed anywhere including your Facebook page.
Your customers will therefore be able to book both via your website but also via the blue "BOOK" button at the top right of your Facebook page. Let's imagine that you post or promote a great "before / after" photo on your Facebook page. A customer who will see this publication will be able to book directly in a few clicks via this "BOOK" button on your Facebook page which will itself be linked to your website's online booking tool! You thus multiply your chances of filling your agenda!
If you haven't heard of Google My Business yet, here's your chance to get started! Google my Business is the Google directory, it is now a mandatory passage for all merchants, especially local merchants. Without knowing it, you actually know what it is about:
When customers or potential customers are looking for you on the Internet, they find you in their first search and just click on the link next to 'Appointment'. The online booking took just a few seconds!
Think of online booking as an extra staff member, answering customer appointment requests for you 24/7, allowing you to focus on your work. With online booking, there are no interruptions, no time wasted answering the phone .
While you are working in your hair salon, your schedule fills up automatically! The advantage of an online booking tool for hairdressers is that it will allow you to better organise your staff'sagenda. Indeed, when a customer makes an appointment via the booking tool, he can choose his hairdresser. The appointment will automatically be integrated into the agenda of the selected employee.
With Wavy, as soon as you have a customer who makes an appointment online, the application sends you a notification.
By putting an online booking tool for your hair salon, you show your customers that you are investing in state-of-the-art equipment and following the latest trends. The use of tools in the age of time is an important element in giving your salon a modern image.
Online booking for hairdressers is not only for young people.
Now we can say that almost every generation is using online booking, whether it is to book a train, a plane, a hotel room, a doctor's appointment, a cinema ticket... So why not a hair appointment? The sector is going digital, and soon making an online appointment at your hairdresser's will be a habit like any other!
What's more, with Wavy, your customers will soon be able to make "transparent payment": The customer leaves a secure imprint of his or her bank card when making a first reservation in your hair salon. This allows you to collect the customer after the service, invisibly and thus eliminate the need to go through the checkout while improving the customer experience in your establishment.
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With the online booking tool, you will be able to take last-minute bookings and fill in your diary in the off-peak hours. Studies show that more than 40% of bookings are made in the 24 hours prior to the appointment. By opting for an online booking tool, you offer the possibility for your salon's customers to book late in the evening or at the last minute.
Welcoming customers is very important, even on the telephone. The disadvantage of booking an appointment by phone is that it interrupts your work.
However, you or your employees may be in a hurry and therefore sometimes unpleasant on the phone during the performance. There is therefore a risk of giving a bad first impression to a new customer who does not know your salon and wants to book an appointment with you.
With the online booking tool, you focus on your core business: hairdressing. You'll spend less time answering the phone for appointments and you'll be able to build customer loyalty!
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Discover Wavy: an easy-to-use cash register software for hair salons, beauty salons and spas that has already won over more than 5,000 hair and beauty professionals! In addition to online booking, it will allow you to have a clear customer file, efficient marketing tools, statistical reports and a personalized website!
