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In 2022, the "proximity" trend will continue more than ever. According to a survey conducted in May 2021 by American Express and YouGov, 40% of French people want to support their local shops more. In total, 8 out of 10 French people say that they want to visit their local shops regularly and exclusively. Generation Z is no exception to the rule and 1 in 3 young people plan to give priority to local shops above all else.
The residents around your living room, therefore, need to know more than ever that you exist.
We share with you 3 tips to radiate in the area where you are located!
Today, customers have become real influencers by sharing their experiences on social networks, as well as in their private circles. If your customers are not satisfied it will quickly become known. It is important to have a good customer experience, so that your customers will recommend your salon or beauty salon.
To develop word-of-mouth around your business: turn your customers into ambassadors. To motivate them to recommend you, set up a sponsorship system. The aim? To encourage them to buy by rewarding the customer who recommends you and the person who has been recommended. This way everyone wins!
Example: you are a home hairdresser and wish to develop your clientele, around the town of Argenteuil in the Val d'Oise. You can offer 25% to the client for each recommended relative who comes to the salon.
In each city, there are local press and even bloggers specialising in a particular city. They provide good addresses and tips to an audience that is always keen to discover new places. Indeed, locals are interested in their immediate environment through the traditional media: newspapers, municipal magazines, local radio stations. Many also appreciate the recommendations of bloggers who help their community discover places to try.
You can contact them for an interview or a report. In the city magazine, this is often free of charge and ensures that you are visible to the majority of the inhabitants. You can also organise an opening event especially for bloggers or local journalists.
Forming partnerships with local actors is an excellent way to make yourself known. The principle is simple: exchange visibility between local traders in order to develop your clientele. The objective is to use the reputation already acquired by your partner to make yourself known to their customers.
Ideally, you should focus on businesses in your neighbourhood or town that offer complementary products and services to yours and that serve a similar customer base.
This type of exchange can allow you to
If you want to attract a local clientele, it is essential that you list yourself online. Your customers will search the internet to find a salon near them. According to a study by France Num, 97% of customers search for a local business on search engines. And 28% of local searches result in a visit and a service. You can start by registering on online directories to increase your visibility on the web.
There are several actions that will allow you toappear in the first results proposed by Google.
Google My Business is a free tool offered by Google, for businesses wishing to be listed on the search engine. It proves to be a great ally in the referencing of your hair or beauty salon. By creating your Google My Business listing you will automatically be referenced on Google Maps.
This form provides information on all aspects of your business: opening hours, address, telephone number, etc. When your customers or potential customers search for you on the Internet, they will find you instantly thanks to this sheet. All they have to do is click on the "Appointment" link to book a service with you.
In addition, Google my Business also allows users to leave reviews with a comment and a rating of up to 5 stars. We encourage you to regularly ask your customers to leave positive reviews. Never forget to thank one of your customers who took the time to leave a positive review and let people know about the quality of your work. They will certainly be more likely to recommend you to others. Don't overlook negative reviews either. Unfortunately, you may be confronted with them and you should show your ability to listen by responding to them. This way you are not only responding to the person who is unhappy but also to all the people who could potentially see the review.
Google particularly supports listings that are dynamic and therefore regularly updated. This shows that you take care of your digital presence and that the information you provide is up-to-date. So be sure to update your entry regularly after you have created it! Don't forget to update it when there are changes and to make it dynamic with news regularly. If you don't have enough time or are not comfortable with this, Wavy will automatically do it for you.
We recommend that you have apresence on social networks like Facebook and Instagram. There you can build customer loyalty by creating engagement and developing a real community. In addition, your customers have the opportunity to leave a review on your Facebook page. In addition to reaching out to their friends and family, this has an impact on visitors to your page who don't know you yet. Reviews can be left in the form of a recommendation and can include text and a star rating of up to 5, similar to Google My Business.
In addition to posting regular stories, reels and posts about your work, we recommendusing Instagram for online booking. Indeed, thanks to Wavy say goodbye to the link in your bio and install a real booking button on your profile! This way you can keep the link in your bio for its main use: the link to your website. It is also possible toadd the booking buttonto your Facebook page.
If you are not comfortable or do not have enough time to animate your Facebook page, we can help you. At Wavy we create and publish one post per week on your Facebook page for you. In addition, each post on your Facebook page is automatically displayed on your website Wavy.
Finally, we encourage you to get started on TikTok, the social network that has become a must, in a very short time.
There are websites that list all the trade fairs on a single platform. The salons are presented one after the other without much customisation, since they are framed by the graphic charter of the platform itself. However, this platform system is not an alternative to a website as it does not bring traffic to your salon and does not allow you to build customer loyalty.
We recommend that you create a website that perfectly matches the image of your salon. It will reflect the atmosphere of your salon, your values and your know-how. By opting for a personalised site, you will make the difference with your competitors and the image of your salon will be reinforced.
Beyond the appearance of your site, it is above all its referencing that will make the difference. Indeed, for your website to be visible in the first results of search engines, it is important that its natural referencing is well thought out. Natural referencing is based on the requests that your customers make to come across your website. By using keywords based on the queries, your site has a better chance of being successful. However, it is important to be aware that getting into the top results of search engines is neither simple nor quick. It is usually only after 3 months that you can see that your site is in the top results.
In order to promote the referencing of your website, the fact that it is responsive is also an advantage that should not be overlooked. Indeed, search engines want above all to offer their users a satisfactory experience of the visits they make to the sites. They therefore reward responsive sites more by making them appear higher on search engines. The more visits your site receives, the higher it will rise in the search engines.
Finally, it is clear that a site that is also mobile-friendly is a huge advantage for local development. Indeed, the majority of localized searches for businesses are done via mobile .
Is digital development not easy for you? Don't panic, we can help you from A to Z in the creation of your website. We design a website for your salon that adapts to all screens and where online booking is quick and easy. In addition, the services on your website are linked to the cash register Wavy. If you have the software, this is a precious time saver, because you can change the name of the services and the rates directly yourself. Beyond the website, we work on your referencing by using a certain number of relevant keywords for your establishment during the construction of your site. All this work also has an impact on the information present in your Google My Business page. In short, all your online communication channels are instantly updated without any action on your part!
