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Product resale has many advantages to offer beauty professionals. It is ideal for improving your immediate profitability and building customer loyalty. However, it is often difficult to determine the right price or to highlight the right products. Finally, the competition is increasingly tough with mass distribution and e-commerce. Don't panic, we give you 4 tips to become an ace at reselling products in your salon!
Resale turnover in France is reputed to be low (around 10%) compared to other European countries (15 to 20% for England, for example). Thus, setting your products correctly is more than vital in order to generate enough margin and to keep the loyalty of your customers who will not go on the internet to buy your products.
The sales price affects three important areas of your salon:
To determine the ideal selling price of your products, we recommend the multiplier method. Many retailers use a multiplier to easily convert their purchase price into a sales price including VAT. This is a relatively simple method of controlling the mark-up on a sale.
In the hairdressing sector, it is advisable to usemultiplication factors of 1.8 to 2 maximum for prices before tax.
To give you a concrete example:
Your shampoo cost you 10 euros excluding VAT. You multiply this price by 1.8 and add VAT to find the ideal resale price.
10 x 1.8 = 18 + 20% VAT = 21.6 euros incl. VAT.
Beyond the calculation you can make, we recommend that you consult the brand's recommended prices. They are generally available on your supplier's product sheets. You can also contact the brand directly if necessary.
We also recommend that you look at the prices on the internet when this product is resold. This will give you a concrete idea of the market and ensure that you make the right choice. But be careful not to oversell your products. In fact, unlike online sales, you offer an additional advantage: your advice and your personalised diagnosis!
Your customers are above all looking for advice and tips on how to choose the right hair or cosmetic products. In addition to the additional turnover from the resale of products, you will also increase the loyalty of your customers. This is a double benefit for your hair salon.
The advice and diagnosis you give has an impact on the resale price. Before advising on a product, you take the time to analyse your client's situation and advise them. Your diagnosis is personalised and this is a real asset. In a supermarket or on an e-commerce site, your customers do not benefit from personalised advice. They therefore run the risk of choosing a product that is inappropriate for their situation and of being disappointed. Never forget that your expert advice has real added value!
Moreover, it is recognised that even if a product is sold at a very competitive price, without the advice of a professional, it tends to sell much less easily. On the other hand, a product can sell much better if it is accompanied by personal advice to the customer. Nevertheless, the price should not be too high and a certain balance should be maintained. If you set the price too high, the customer will tend to prefer to buy it online after receiving your advice.
If the brand you have selected is distributed almost everywhere else: in other trade fairs, in online shops or in reseller shops, its non-exclusive character should make you rethink the way you resell it. Indeed, it will be more of a way to advertise and make yourself known through it than a real business perspective.
In general, we recommend that you choose rare brands. The rarity of certain brands makes them more valuable to your customers and gives your resale more scope. brings more value The rarity of certain brands gives them a higher profile with your customers and gives your resale more scope. Customers are usually attracted by a product that they can hardly find elsewhere or that they want to try because of its exclusiveness .
It is therefore best to choose brands with a more selective distribution policy, which sell only to professionals, for example. Your advice and diagnosis will help your customers to turn to this type of product, which is still rare in hair salons and beauty salons.
Other growing products such as solid shampoos are also perfect for you. The Ciment brand stands out in this area due to its self-developed recipes and the artisanal production carried out entirely in their own laboratories.
On Wavy Store , we select our brands carefully to guarantee you the best in resale products. We choose brands with a selective distribution policy, so that you can make the most of your resale products. But also great classics, so that your loyal customers of a timeless brand can find their way around. With delivery within 72 hours and the possibility of ordering by the unit, you have everything you need to succeed. Discover our products directly in the application Wavy.
Want to go further? Check out our articles and webinars on the subject:
Webinar: How to sell more products in your hair salon or beauty salon?
How-to sheet : 7 tips for selling your resale products
Webinar : Increase the turnover of your resale products
