.png)
.png)
Rented either during the high season, when the festive atmosphere of the holiday season encourages your customers to visit your hairdressing salon or beauty salon. Unfortunately, this period doesn't last, and it's the same story every year: every high season is followed by a low season. This is the time of year when there is very little activity and you are struggling to attract customers to your salon.
Is there anything you can do to make the beginning of the year not as hard on your business? The answer is yes, but you have to plan for everything. Worrying about the off-season without doing anything will do you no good. This year, be smarter and start now to optimize the management of your salon during this period.
After the December rush, some of your loyal customers may feel a little left out, especially if they didn't manage to make an appointment in time.
So it's time to focus on them when things calm down. Make your most loyal customers feel special by sending them a text message that to celebrate another great year together, you want to invite them to your home with a special offer. Instead of just offering discounts, add something extra, like a gift or a small extra service.
Launching such a campaign will be child's play with the SMS campaign option of Wavy. Use the customer files to find your regulars, prepare a message template and send the SMS to all your loyal customers in just one click.
But not that! Thanks to SMS campaigns you can recover your lost customers. Is your customer gone? You think you've lost him forever? It's time to roll up your sleeves and win him back. The months when there is a slowdown in activity are the ideal time to seduce these customers.
The first thing to do is to find customers who have not booked for a while. You can find this information easily in your application Wavy. All you have to do is send an automatic SMS campaign to customers who have stopped visiting you. Remember that retaining customers is even five times cheaper than acquiring new ones!
At the beginning of each new year, many people feel the need to change something in their lives. Take advantage of this situation, adapt your marketing strategy and launch a campaign by offering them "a new look". Depending on the type of services you offer, this can be an instant change in appearance (hair colour, nails, eyelashes...) or an investment in a long-term process (skin and body care for example).
For such a campaign, once again, opt for SMS campaigns and publications on social networks.
Share "before/after" photos of your customers (asking their permission to publish the photo), showing that you can do wonders. Mention that a change of style helps to open a new chapter in life.
A new year can be the ideal time to refresh the decoration of your hairdressing salon or beauty salon. It may be time to rearrange the furniture, paint the walls a different colour, or completely renovate the interior of your salon. The beginning of a new year is the perfect time to be creative and exploratory!
Here are 5 tips for an optimized decoration of your hairdressing salon or beauty salon
After an intensive period of work, your employees certainly need a little recognition. This is the ideal time to encourage them to go on holiday to relax after the December madness.
Periods of low activity in your hair salon and beauty salon are ideal to work more on your relationship with your employees. Offer them training and opportunities to develop their skills. Call in experts from the hair and beauty industry and offer your team training opportunities. Provide your team members with the training they need to advance their careers and learn about the latest industry trends. Finally, spend time with your employees. A day off won't hurt and will greatly strengthen team spirit!
Discover here 6 ways to motivate your employees.
With the right tools and the right mindset, you can turn the off-season into a very fruitful time for your hair salon or beauty salon. It's important to think strategically, act quickly and make good use of the digital solutions created to help your establishment prosper. Request a free demo from Wavy by an expert. He will explain why Wavy is the best management, collection and communication solution on the market.
