Take advantage of spring to optimize the management of your hair salon!

Spring is finally back! The cherry trees are in bloom and the winter blues are soon forgotten with the arrival of good weather. Spring is the time to freshen up your hair salon or beauty salon and prepare for the rest of the year. The WAVY team gives you some tips for a successful spring cleaning!  

Sorting and refreshing your hairdressing salon

Spring is the right time to de-clutter and freshen up your living room. Start by sorting, organizing, recycling or throwing away all the documents you've accumulated and that are visible on your reception counter. S

A clean and tidy reception area will give your salon a better impression when your clients arrive. Your reception is the first and last impression of your salon, and cleanliness speaks volumes!

Another place that could use a little fresh air: the shelves where your resale products are displayed. Think about reorganizing, cleaning and maintaining your retail store. An attractive display of your resale products will attract customers to buy your products.

‍

‍

Make an inventory to optimize the management of your hairdressing salon

Managing your product inventory should also be part of your spring cleaning. While it's not the most enjoyable part of running your salon, managing your inventory will help you stimulate your next purchases of products but also stimulate the resale of products to your customers. A good stock management will increase your turnover. Here are some tips to give a breath of fresh air to your stock and help you resell products:

• Making discounts for products about to expire (especially those with SPF)
• Make two-for-one product promotions.
• Put the products you want to get rid of first in the window or at the entrance of your hairdressing salon. Indeed, it has been proven that this location causes more purchases from customers.
• Offer special discountsto VIP customers - or those with a loyalty card.

Note thata good saloncash register software can help you easily organise your stock of products and make your inventories during this spring cleaning thanks to theautomation of the stock management. Discover the Gestion Wavyoffer to manage your stocks easily.

Refresh your salon marketing

Marketing is an aspect of your salon management that should not be neglected in order to retain and attract new customers. It is always interesting to take the time to think about how to improve it. Here are some tips to help you refresh your marketing in your spring cleaning:

• Update the information in your customer file
• Update your website and social networkvisuals to match seasonality
• Updateyour benefit card to include seasonal services
• Communicate about new seasonal offers / services on your website, social networks and in your living room
• Plan your future SMS and e-mailing campaigns - Examples of SMS :

‍

Seasonal services to help you optimize the management of your hairdressing salon

Take advantage of spring to make seasonal performances and showcase products that will be limited in time. You can put a seasonal touch in your offers such as: facials, body scrubs, massages, new hair accessories, care to prepare the skin for the sun... They will delight your customers who will be interested in trying new services and new products.

Preparing your salon's next events

Once you've cleared out the clutter in your living room, it's time to think about upcoming events to maximize your sales and prepare your next marketing campaigns :

• Mother's Day: gift cards for mothers, gift boxes, massages, make-up sessions...
• Father's Day: gift cards, gift boxes...
• Wedding season: boxes, accessories...
• Summer sales: promotions

Wavy allows you to manage your hairdressing salon or beauty salon with ease. With the Communication offer, you will be able to build loyalty and attract new customers.