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For your hairdressing salon or beauty institute, the satisfaction of your customers and your relationship is a priority. Nothing beats a loyal clientele, who come on a recurring basis and bring you new customers by recommendation.
The hairdressing and beauty sector is known for its human values in the workplace. Nevertheless, this field is also very competitive, and nowadays, additional levers are needed to build customer loyalty.
One of the levers that allows you to build customer loyalty is a marketing tool that lives up to its name: the loyalty program.
Often adopted by supermarkets and convenience stores, loyalty programs are an excellent way to satisfy customers and keep them coming back, again and again!
The primary reason for adopting a loyalty program is, as its name suggests, to build customer loyalty and a long-term relationship with your customers. You may already know this, but it costs up to 7 times more to find a new customer than it does to keep existing ones. It is therefore in your best interest to do everything possible to ensure that your existing customers come and come back to your salon.
In a way, your customers feel more involved in your salon. A feeling of belonging is created, a stronger and stronger relationship is built, and they are less inclined to make an appointment with the competition and are less inclined to talk about you in a positive way to those around them. A loyalty programme allows you to put your customers once again at the centre of your services, your customers feel more esteemed in your salon.
Thanks to the recurrent arrival of your customers, you stabilize your turnover, but not only that. Loyalty programs also increase your average shopping basket. The more your customer spends at the show, the more they will be rewarded. Your customer therefore sees promotions on every purchase. He has an easier purchase and thus increases his average basket.
Thanks to your customer file, you can see your customer's purchase history as well as these "points" in their loyalty program, depending on the program you have in the salon.
You can then tell your customer that he still has so many "points" to reach before he can benefit from a nice discount at his next visit, and thus advise him to buy this or that product in order to unlock the discount.
The loyalty program allows you to make tailor-made suggestions in the interest of your customer (and yourself!).
When we benefit from a win, a reward, or a discount, it is often human nature to want to share this experience with our loved ones.
In the case of your hair salon or beauty salon, your customer feels considered, is happy, and wants his or her relatives to benefit from this opportunity as well.
Of course, a loyalty program is not enough! The customer's experience must be enjoyable and the service requested must meet their needs. And those needs are assured, so your customer will recommend you to friends and family.
A loyalty program brings you many advantages for the development of your hairdressing salon or beauty institute. There are several types of program, it is up to you to choose the one that suits you best.
What's more, thanks to the advance of digital technology, loyalty programs are more and more advanced and personalised, the choice of programs is increasingly wide, and the means of building loyalty is more and more efficient so that you can build a long-lasting customer relationship.
