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Unfulfilled appointments, also known as no-shows, are one of the biggest challenges facing hair and beauty salons today. There is nothing more frustrating than waiting for a customer who does not show up for the service he has booked. Not only is your valuable time wasted, but the financial impact on your business can be significant.
The revenues and profitability of your hair salon or beauty salon can be significantly affected by missed appointments.
Quite simply, an absence is a missed opportunity that wastes resources and prevents your salon from further strengthening its customer base.
Then find out what you can do to reduce frustrating absences and minimize your losses.
It is important to remember that in many cases the reason for frustrating absences is simply that a customer has forgotten his or her appointment. Life is hectic and sometimes people forget. So to reduce the cost of no-shows, consider implementing a reminder system.
A simple SMS booking reminder is a very effective way to reduce the number of no-shows. Nowadays, people expect reminders for their appointments. Not only is this useful for your customers, but it proves the professionalism and seriousness of your show.
Wavy allows you to easilyautomate your SMS and email reminders, saving you time, money and reducing no-shows.
At first glance, you wouldn't think that allowing your customers to book online would help reduce no-shows. But it does, and here's why.
When your customers are able to make appointments online, they are more likely to do so in the comfort of their home or after hours, allowing them to make an appointment that better suits their time constraints.
In addition, it saves the customer from making reservations in the lounge or by phone, where they may feel pressured to make a quick decision.
If you decide toadd the online booking button Wavy to your website or social network page, make sure youalso include your booking policy so that customers know what you expect of them.
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Having a clear cancellation policy is certainly necessary to reduce absences and late cancellations at your salon. Inform your customers of your salon's cancellation policy so that they know what you expect of them. Be clear, firm and make sure you enforce your policy.
Time is one of your most valuable assets and it is important that your customers are aware of this. So make sure your booking policy is visible. Then provide clear terms and conditions.
By informing your clients of what you expect and being clear about it, you will help them understand that your time is valuable and should not be abused.
Always be reasonable and flexible when applying your booking policy. Unfortunately, sometimes unexpected circumstances arise, such as illness, family problems or car problems.
So, if one of your loyal customers cancels at the last minute or doesn't show up, don't automatically penalize them, especially if they're a long-term customer. He will appreciate your kindness and understanding and this guarantees his loyalty. So evaluate each no-show individually.
Here are some examples of what you should include in your booking policy:
- The means of communication you will use to confirm appointments and send reminders.
- What clients should do to avoid financial penalties, such as cancelling in time and postponing.
- If you have considered charging a fee: a fixed amount or a percentage of the price of the service for appointments that are not honoured, or if you are considering requesting an advance payment for the appointment.
Showing a genuine interest in your customers and encouraging your employees to build strong relationships with them will increase their commitment to your salon or beauty salon.
In turn, by forming a friendly bond, your customers will naturally be more likely to avoid disappointing you by not showing up without a valid reason.
Also, good time management on your part can also reduce no-shows. If you are always late and your customer sits for 20 minutes waiting for you, you show a lack of respect for their time. Your customers' time is also valuable, so show respect to earn their respect.
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The five tips we discussed above not only help you reduce the cost of no-shows, but also help you energize your salon or beauty salon by offering your customers more diverse services, improved booking features and better control over appointments.
By using Wavy and implementing these effective strategies, you can give your institution what it needs to succeed in a competitive world.
If you are not already using the Wavy checkout software, sign up for a free demo.
