5 rules of hygiene to build customer loyalty in a hair salon or beauty salon

Do you comply with mandatory hygiene standards? And we're not just talking about cleanliness, we're talking about the obligations you have to meet in terms of the hygiene of your tools and your premises. Having a hairdressing salon or beauty salon that is as clean as a whistle is an asset in building customer loyalty.

What are the 5 rules of hygiene to build customer loyalty in a hair salon or beauty salon?

Although the law is clear:

"the objects used by hairdressers, manicurists, pedicurists and beauticians must be maintained in such a way as not to transmit any contagious disease and the operator must, for each client, disinfect his instruments".

Few beauty salons meet these hygiene standards. Indeed, for many people they are "useless" and respecting these standards implies a waste of time. So to give you a good reason to respect, we offer you five ideas to combine hygiene and loyalty for a win-win exchange!

1- A tidy beauty establishment is proof of seriousness

Put yourself in your customers' shoes. When Madame Michou arrives at your hair salon or beauty salon, she is there to relax. Her beautiful fur coat should not be lying next to the freshly cut hair of the previous customer. Before setting her up, clean the work surface, throw away the coffee cup and wipe with disinfectant wipes. Once she is seated, the worktop in front of her should be arranged like a surgeon's table!

2- Communicate on hygiene standards

If this is the first time Madame Michou has come to your home, she will no doubt be amazed to see you disinfect the equipment before using it. Take the opportunity to show her the product you use, explain that it has been an obligation since 1955 and explain the risks involved when the equipment is not disinfected. Reusing equipment without systematic disinfection is a vector in the transmission of bacteria, fungi and viruses from one customer to another.

3- A reassured customer is a returning customer

Once Mrs. Michou becomes aware of the risks involved, you can be sure that she will not take the risk of going to a hair salon or beauty salon that does not respect hygiene standards. And since you will be one of the only ones she knows, she will come back to you! That is... if the performance has convinced her!

4- No nasty surprises!

Following a protocol to the letter also helps to secure your establishment from a legal point of view. In fact, Mrs Michou is a victim of an infection and could sue your hairdressing salon or beauty salon. By respecting hygiene standards, you will be able to prove that your equipment was well disinfected, so you will be protected. Otherwise, you risk giving your establishment bad press and losing your clientele. Worse, you could be condemned to close shop!

5- Hygiene Plus, a hygiene partner for your beauty salon or hairdressing salon

Founded in 2005 on the initiative of a hairdresser, Pierre Barré, HygiènePlus is a Quality-HygieneSafety management consulting firm. Today, if you think you are complying with hygiene standards, there are always shortcomings. It is important to understand the difference between cleanliness and hygiene. As Pierre Barré points out:

"...the sprays and wipes must meet disinfection standards, i.e. have an action on bacteria, fungi and viruses: read the product labels (NF/EN standards) and respect the break times indicated by the manufacturer. »

With regard to Mrs Michou's loyalty, he also has his opinion:

"If disinfection of equipment is mandatory under the 1955 DCP, it must be done in front of clients to establish a true relationship of trust. This is, moreover, what some franchises that have implemented these processes have understood, making the customer experience as flawless as possible. »

Now you know the 5 rules of hygiene to respect in your hairdressing salon or beauty salon! You can also read our article about the general standards that your hairdressing salon must respect: professional training, waste, safety... We tell you everything!

Who are we?

Wavy accompanies you through articles... But not only! Wavy is a simple, modern and intuitive management application whose mission is to simplify your life. It's also communication solutions so that you can give your customers a digital experience, and allow exchanges before and after your customers visit the show! Attract new customers, make your customers come back more often, increase your average basket... Discover for free how to do it with Wavy ! Click here to get a free demo!

Written by
Aurélie Pauker
Always attracted by the world of hairdressing and beauty, today I answer the problems you may have.

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