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Father's Day is a great opportunity to reach a new market, to showcase your products and services for men and to convert your visitors into regular customers.
If you are the owner of a male-focused business such as a hair salon, barbershop, spa... Father's Day is a real opportunity for you
In order to make this Father's Day a success in your salon, you need to show fathers and all their gift-seeking relatives that your establishment is the right place for dad.
So, here are 6 tips to liven up your living room this Father's Day.
Gift cards are the perfect gift idea to show dad some love. It's a great idea for all those last minute shoppers who are still hesitating and may not know exactly what to buy.
That said, offering high-quality, branded gift cards in the days leading up to Father's Day would be a great customer acquisition tool.
If you are using Wavy, you can easily start using the gift card functionality, which automates the whole process and allows you to monitor all your gift cards very easily.
With so many potential benefits to gift card sales, it is imperative that you promote them in your salon. Make sure you make them highly visible by promoting them internally, on your website, via an SMS campaign or on your social media pages through our gift card kit.
Women are the main buyers of Father's Day gifts, so target them and mention Father's Day when your female customers visit you.
Also, don't just run Father's Day promotions on 20 June, make the most of the opportunity by running them for a week or more.
Meanwhile, take the opportunity to encourage your clients to spend in your salon, for example, by offering a discount on men's services and products when they exceed a certain amount.
Whatever items you keep in stock, the days leading up to Father's Day are the perfect time to push their sale. Instead of just selling them individually, bundle some of the products together to make a box set.
Fair pricing and logical grouping are always important when it comes to creating a value package. However, presentation is extremely important.
Take the time to carefully decorate these boxes. This way, you eliminate packaging problems and offer your customers an easy solution.
Also, create Father's Day package deals by grouping together services that focus on either beauty (a haircut and shave) or relaxation (a massage and facial)... Consider offering a package where dad can be accompanied by someone to put him at ease, such as a father-son or father-daughter package.
Now that you have created your gift cards and attractive packages for Father's Day, half the work is done. But you still have one more thing to do. It's time to spread the word with an SMS campaign! Here are some Father's Day SMS templates.
De-stress your dad on Father's Day! Offer him our cocooning package. APPOINTMENT 0123456789
See you soon
www.salonwavy.fr.
STOP 36047
Enjoy a 15% discount from 17 to 24 June and spoil the main man in your life on Father's Day!
See you soon
STOP 36047
We celebrate Father's Day throughout June. Call us on 0123456789 for a 15% discount on all our services.
See you soon
STOP 36047
To publicise your promotional offers and the Father's Day gifts you plan to sell, the Internet and social networks are excellent mediums to promote them.
Vary your social media content and engage your followers by asking them to share memories with their dads and post content with dad appeal.
If you don't have the time to do this, there are solutions such as the Communication Offer from Wavy.
Wavy designs tailor-made websites with all the key information about your business as well as weekly posts on your Facebook page.
It's a great opportunity to boost your salon's or barbershop's traffic, sales and turnover through the resale of products or the provision of special services! Communicate now on the Facebook page of your hairdressing salon or beauty institute by posting nice visuals designed especially for Father's Day;
Click here to download our Father's Day kit.
You want to set up means of communication in your living room but you don't want to take care of it?
Discover our software Wavy to attract new customers, retain your existing customers and boost your salon's turnover.
