6 tips for a successful return to school

The start of the new school year is fast approaching. It's now or never to take action to get organised and achieve your turnover objectives. To do this, discover our top 6 tips to help you prepare for the new school year with peace of mind.

Take the time to give your salon a new look!

You should note that the window of your salon, like the window of any other business, reflects the first image that passers-by will have of the salon. Therefore, it is essential to give particular importance to the decoration of your salon. Whether it is the exterior, which will make potential customers want to enter your salon, or the interior, with a beautiful display of products, which will be the determining factor in your sale.

All of these elements should be carefully considered and updated according to the time of year so that your customers or future customers never get bored. For example, with the start of the school year approaching, take advantage of the opportunity to present children's products such as anti-lice products. Indeed, back to school is a time of year when parents bring their children to the hairdresser. This is the ideal time to think about children's products and target parents in order to achieve maximum product sales. So we've prepared a special Lice Kit for your social networks to communicate your products. Download it for free right here.

6 tips for a successful return to school


Check your reservations for the takeover 

You've just returned from holiday and your salon will reopen in a few days? 


Now isthe time to look at your diary and see what bookings you and your staff have for the start of the new year, so that you can organise yourself better. This way you can see which employees are busier or less busy and assign different tasks to each one according to their schedule.

Why choose online booking?


Online booking is a real asset for your salon: available 24/7, your clients can make an appointment whenever they want and your agenda will fill up by itself! Moreover, when the client makes a reservation online, you automatically have all their information, i.e.: first name, last name, telephone number, the time at which the client made their appointment as well as the services or package chosen. You optimise your appointments, your diary and therefore your organisation. Thus, online booking is a real time saver because you don't have to spend time on the phone with your clients, especially during your holidays. 


Please note that Wavy supports you on a daily basis and from the moment you set up your software. Indeed, a member of the Wavy team sets up the online booking for all his clients. 


Guylaine's opinion on online booking


The opinion of Guylaine
Manager of the GC Coiffure salon in Saint-Priest
We've been working with Wavy for a year and a half and it's top notch, easy to use, and very complete: the appointment reminder and reservations are very simple and our clients are won over!


Improve your visibility through communication 

Before your salon reopens, you must warn your customers and potential customers so that you have a full agenda for the reopening. To do this, you need to put in place a complete communication plan.


Social networks: a major digital asset


Each social network has its uses! In addition to being totally free, they allow you to reach a large number of the population since 50% of French people are registered on at least one social network. 

Facebook is the number one social network, it is like the identity card of your salon or institute. It should contain your key information (telephone, address, opening hours), but also elements that allow you to stand out from the competition. 

Instagram is the number 2 social network, it fulfils two expectations. It is both your portfolio and your source of inspiration. In addition to sharing your creations, use it to discover new things.

It is important to communicate on your social networks your reopening dates, in order to reach as many people as possible.

In order to announce your new products to your customers, or your special discounts if they take place, we have prepared a special kit for your social networks .

In addition, SMS campaigns remain the most effective means of communication to reach your customers.


SMS campaigns to make sure you are visible 


Did you know that 90% of SMS messages are read within 10 minutes of being received? This is your chance to get ahead of other salons in your area. If you send an SMS to your clients just before the start of the school year, you can ensure that you get appointments in your salon! SMS marketing can help you generate word of mouth and improve engagement with your customers.


For example, before the start of the school year you can send : 


6 tips for a successful return to school


With Wavy, build customer loyalty by scheduling targeted SMS campaigns to run when you want them to, making your growth strategy even more automated.

Find out more about how SMS campaigns can help you build customer loyalty.


Motivate your team and give them clear objectives 

The end of summer can often be a demotivating time for some people who just want to go back on holiday. So, as a manager, you have a responsibility to motivate your team and give them goals to keep them focused andon track.

A motivated and actively engaged team in your hair salon, beauty salon or barbershop leads to increased productivity and higher performance levels. Satisfied employees will lead to less staff turnover, satisfied customers, increased customer loyalty, but above all a positive and happy working environment. 

Therefore, to motivate your employees, you need to involve them in the decision-making process and reward them at every opportunity .

Finally, working in a beauty salon or hair salon can sometimes be repetitive... It is normal that employees can be tired and therefore less efficient, and this is completely normal! We reassure you, this is the case almost everywhere.

It is up to you to challenge your team and push them to the top. To do this, don't hesitate to organise training or challenges to keep them motivated on a daily basis.

6 tips for a successful return to school

Check your stocks to make sure you don't run out of any products 

Back to school is a time of year when you will have a busy schedule, your customers will want to buy their hair products and many customers will want to redo their colour. It is therefore just as important to promote your technical products as your resale products. You need to plan for these sales and services by ordering new products for your salon. In order to know how many products and references you need, it is necessary that you have a clear vision of your stocks. In order to know which products to order, we advise you to look at the trends of the previous year. You have direct access to this in the Statistics tab of your application Wavy. Moreover, thanks to Wavy you can easily manage your stocks and make your inventory in no time. All you have to do is scan your incoming products so that they are taken into account in your stock and as soon as you make a sale, the product will automatically be removed from your stock.


Moreover, thanks to Wavy Store you can order the number of products you need from over 2,000 references. Also, you have the possibility to order by unit, at prices up to -35% discount, while being delivered in 72 hours maximum!

Train yourself in new techniques to offer your clients new services

September is often a hot month because summer is not yet over. This is the time whenyour clients want to refresh their hair and colour . For example, a client may simply want a patina to give her balayage some shine, but she may also ask you to do a foilayage or a shaggy hair. As a hairdresser, you have to follow the trends to meet all your clients' expectations. Take advantage of the slack period between the end of the holidays and the beginning of the school year to enrol in training courses. These will allow you to learn new techniques in order to satisfy a maximum number of customers. As training courses start at the beginning of September, we advise you to register quickly for those that interest you and that you know your customers will like. 


Available on a tablet or smartphone, the Wavy application allows you to pay for your services and products quickly and easily. 

Much more than a cash register software, it is the most complete and intuitive management tool on the market that allows you to concentrate on your passions: hairdressing and beauty!


The challenge of Wavy is to help you find levers to retain your customers. Do not hesitate to visit our website for more information!

Written by
Aurélie Pauker
Always attracted by the world of hairdressing and beauty, today I answer the problems you may have.

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