7 tips to ensure the resale of your beauty products

How to ensure the resale of its beauty products?

Resale products allow you to increase your turnover and improve your profitability, provide a complete diagnosis and build customer loyalty. In France, the average resale corresponds to 8% of your turnover. Nevertheless, even if you all sell products, you are many to say "I'm a hairdresser, not a salesman". In this article, we give you 7 tips to sell your resale products more easily.  

1. Knowing your resale products: the passion asset

You all work with different brands for reasons of price, brand image, quality or relationship with the representative. To be able to sell your products, it is first of all important to know why you have chosen to work with that brand and those products.  

Consumers don't buy products based on their functionality, they buy the products you believe in. You need to identify why you want to sell that product, and then push it to your customers. We advise you to spend time with your representative, so that he tells you the history of the brand, the reasons for its existence, and the composition of the products.

An inventory management tool can facilitate resale. It saves you from having to spend time with your brand representative counting what you've sold and what you haven't sold.

2. Take care of the presentation of your resale products

When a customer enters your salon, he sees the entire salon. We advise you to have a place dedicated to resale, it's nicer and it makes you want to buy more.

When your customers are in their seats, don't hesitate to put the products in front of them, so that they can touch and feel them. Place the products close to the customer throughout their journey at the chair and at the checkout.

3. Diagnostics and your resale products

Diagnosis is your discovery phase. It has 2 objectives:

1. It allows you to get to know your customers better, why they use this or that, what their habits and expectations are.
2. When you ask your questions to a client, they allow the client to see what he or she is doing right or wrong, what he or she can do best and how you can help (even if you know the answers to the questions in advance ;) )

4. The service: put your resold products forward

It's the time to tell the story, to make the products touch, to make them feel. Talk about what you do, tell them why you use this or that product.

5. Customer follow-up: the fatal weapon of resale products

There are several ways to enter a sales advice process. Thanks to his customer record, you can see what his average basket is and which product you sold him. You can then ask him what he thought of the product sold, the customer sees that you "remember" what he had bought before.

If the customer did not like the product for any reason, you will be able to offer him/her another more suitable product.

If the customer didn't buy anything the last time, pretend to forget: "Ah, I don't know if you bought a product the last time?", and you go into this sales process. You can also make campaigns to warn your customers of a new product in the living room, to warn them of promotions, or to make them come back to their living room.

6. Your team: the ambassadors of your resale products

You can challenge your collaborators on the resale of products, there are nevertheless rules to be respected:  

• it has to be precise, clear, with a start date and an end date, and it has to be understood what is at stake (if you get this, you get that). It's not necessarily a monetary reward, although it often is.
• It has to be measurable: the employee has to know where he or she stands, "Am I late? Am I succeeding?"

With the cash register software Wavyyou can show them the statistics so they can see where they stand.

We advise you to make a challenge that is short in time, for example weekly, so that there is a team emulation at the show.

Of course, your team has to be trained. Explain to your employees why you have chosen the products, make them increase their skills, they will no longer be afraid to advise.

7. The offensive method: resale product packs

Introducing resale product packs is a method to be implemented occasionally. For example, for 2 resale products purchased, the 3rd one is free. Attention, a promotion follows rules:

• Talk about it at the show and explain the promotion mainly to customers who would not usually buy the products.
• Talk about it on all the digital media where you are present: Facebook, Instagram and website for example.
• Set a start date and an end date

If your salon has a rather high-end clientele, you can increase your rates and offer a small product.  

We hope this article has helped you in reselling your products. The checkout software Wavy can help you in some steps!

Visit our website https://wavy.co 😄