.png)
.png)
It's officially the season for gift cards, a market that is constantly evolving.
Even though gift cards have been around for decades, their popularity is not only obvious, but growing!
It's no coincidence that the gift card service is one of the most used services during Christmas.
In today's hectic world, no one will really have time during this time to go to a store and pick out a gift. Even if someone does end up buying a gift, there is no guarantee that the recipient will appreciate it. That's why the concept of gift cards was invented.
So, by offering these cards in your hair salon or beauty salon, not only do you increase your turnover, but you also help all those customers who simply don't have time or ideas anymore.
In fact, according to a study by Global Prepaid Exchange, the French buy, on average, 2 gift cards for their loved ones during the holiday season.
If you don't already use gift cards in your living room, here are a few reasons why you should get started!
Thanks to the gift card, your established customers introduce your hairdressing salon or beauty salon to a new customer. Recipients of the gift card can be people who have not heard of your salon or have never visited it. They may even make multiple visits to your salon to use the entire card.
While your relationship with the new customer may begin with a gift card, it doesn't have to end there. With a great customer experience, you will then have the opportunity to convert these new visitors into loyal customers, who in turn can introduce your salon to other new customers.
Why are gift cards during this time so great? They offset the year's losses, generate immediate revenue and attract new customers, leading to secure revenues in 2021 and beyond.
They give your salon an immediate injection of cash that increases annual revenues. Not only does this money make up for the year's losses, but it also helps generate additional income for your salon or beauty salon.
Gift cards are an effective marketing tool that helps you build your brand, attract new customers and increase sales. They also offer convenience, flexibility and easy payment. They are simple to set up and scalable for establishments of all sizes.
SMS is one of the best ways to promote gift cards in your living room. Your customers need a little boost, and a great way to do this is via an SMS campaign.
Be creative with your gift cards. You can design your cards yourself. Canva is a great application that makes designing simple and easy. Use your living room colours and logo on the card.
You can also consider pretty boxes of gift cards or small cardboard boxes with Christmas ribbons. The more attractive your gift cards are, the more likely they are to be sold.
If you have a loyalty program in your beauty salon or hair salon, you'll know how much customers like to accumulate freebies in their jackpot to get something for nothing. So tying the loyalty program to the purchase of a gift card is another great incentive.
Not only do you potentially win a new customer with the gift card, but your loyal customers feel valued, which improves their loyalty.
Start a friendly competition with your employees. For example, whoever sells the most gift cards gets a product or service.
Offering incentives is a great way to get your team to proactively sell and be happy about it.
If you are using Wavy, you can easily start using the gift card functionality, which automates the whole process and allows you to monitor all your gift cards very easily. If you are not yet using Wavy, discover this and many other features of the system by requesting a free demo.
