How to implement Black Friday in your hair salon?

This year, Black Friday will take place on 26 November 2021. This is a huge opportunity and it is even more important that you have your ideas for your hair salon or beauty salon. 

This event is no longer just for Americans! For a few years now, it has also been taking hold in Europe. So if you haven't yet prepared your salon or beauty salon strategy for Black Friday, this article will help you catch up and show you how to stand out with Black Friday ideas that not only attract customers, but also add value to your salon.


The history of Black Friday 



It's important to note that the word has been around since before the advent of the promotional day we know. According to History.com, the first use of the word "Black Friday" was not applied to holiday shopping, but to the financial crisis: on Friday, September 24, 1869, specifically, the crash of the gold market in the United States.

Jay Gould and Jim Fisk, two Wall Street financiers, worked together to buy a large amount of gold, with the aim of driving up the price and selling it for incredible profits. The plot finally collapsed that Friday in September, sending the stock market into free fall and bankrupting everyone.

And it was in the mid-1960s that it came back with a vengeance, this time to refer to the Friday immediately after Thanksgiving, the fourth Thursday in November: a day when Americans rush to the shops to do their Christmas shopping.


Why the name Black Friday?

Legend has it that shopkeepers who did their accounts by hand used red ink during times of deficit and black when the accounts were in surplus. It is said that many shops were 'in the red' for most of the year, but then 'went black' the day after Thanksgiving. 


7 marketing ideas for black friday in your hair salon or beauty salon 

Creative Black Friday campaigns can help your salon stand out from your competitors. To help inspire your campaign, here are seven ideas for creating the best Black Friday campaigns.


Plan your salon's Black Friday campaign



Plan how to build excitement into your Black Friday marketing strategy. This is all about anticipation in the days leading up to the event.

Use facebook posts, instagram posts, reels... to tease your Black Friday offers. Display outdoor advertisements on your shop window to reach a maximum number of customers.

Don't forget to use the Christmas theme. Most customers will be looking for Christmas gifts.


Take advantage of social networks


Black Friday is a busy time, with everyone from shops to restaurants offering special deals.

To stand out from your competitors, make sure you talk (or even shout!) about your Black Friday promotions on social media.

It can be as simple as a countdown to 26 November, reminding your customers what you offer.

You can also use your social networks to generate excitement by revealing some of your Black Friday offers. This will also attract your customers' attention and arouse their curiosity.

Hype your customers in the weeks leading up to Black Friday.

If you've recently added a new service or are selling a new product in your salon, Black Friday is the perfect opportunity to let customers know about something new while offering a small discount to encourage them to try it.


Create special Black Friday gift cards



Some of the best Black Friday campaigns revolve around gift cards.

Make the most of it by offering customers an incentive when they buy a gift card in your salon

Give them a percentage of their next appointment or offer them a gift card of a certain monetary value for each gift card purchased.

For example, for gift card purchases of €50 offer the buyer a €15 gift card.

You can also offer a 25% discount on any service (of your choice) for every 60 euro gift card purchased.

 

Offer exclusive deals to your loyal customers

Want to develop creative Black Friday campaigns? Try focusing some of your marketing around your loyalty programme.

Offering special benefits to your loyal customers is a great way to generate more "word of mouth" about your salon.

Go through your customer database to find your most loyal and frequent customers. Take the time to reward them with an exclusive Black Friday offer. It can be an extra treat on their next visit.


Send SMS campaigns

There's no secret about it, sending an SMS with a promotion is the perfect way to get your customers into the salon.

Black Friday is also a good time to attract former customers who have not visited the salon or made an appointment for some time. Use SMS campaigns to bring back your old customers during Black Friday.


Give discounts on repeat purchases

You can create this offer to encourage repeat purchases of your services. This could be a three repeat purchase offer that increases the discount as the number of repeat purchases increases.

For example: a first purchase will get a 10% discount, while a second purchase will get a 15% discount and a third purchase will get a 20% discount.


Organise a competition to promote Black Friday in your salon

Another way to promote all the Black Friday offers is to organise a competition on your salon's social networks before 26 November.

The prize can be services to the value of x euros which the winner must take in January/February, which is usually an off-peak period for your hairdresser. 

This then gives you brilliant content in January. When the winner arrives at your house, don't forget to ask them for a testimonial which you will post on your page.

Black Friday at Wavy Store

To bring Black Friday to your living room, Wavy Store has decided to open the ball during the whole week, from Tuesday 23 November to Tuesday 30 November, and to let you benefit from discounts of up to 50% off

You will find in the category Black Friday :

One product offered for every 3 products purchased

Benefit from a free product for every 3 or 5 products purchased! This offer concerns all the brands we offer.

They are part of the products offered:

VITAMINO COLOR MASK by L'OREAL PROFESSIONNEL

For Men Clean Up Daily Conditioner 200ml Bed Head Tigi

CLEAN UP by BED HEAD FOR MEN BY TIGI

Edli La Terre Nourrit Formula N°13 Grape Skin and Seeds 28 tablets | Pas cher

N°13 THE EARTH FEEDS by EDLI

Good deals

They are part of the bargain:

The Groom Hair and Beard Oil 30ml - SEBMAN

OIL THE GROOM by SEB MAN

35%discount

Invigo Nutri-Enrich Conditioner for Dry Hair | Wella Professionals

CONDITIONER INVIGO NUTRI-ENRICH by WELLA

35%discount

Products on clearance

They are part of the products in destocking:

Wella Regenerating Shampoo 250ml Paraben Free, Sulfate Free - Buy / Sell Wella Regenerating Shampoo at Cdiscount

WELLAELEMENTS SHAMPOO

35%discount

L'Oréal Professionnel Serie Expert Blondifier illuminating mask for blonde hair | notino.be

EXPERT BLONDIFIER SERIES by L'OREAL PROFESSIONNEL

35%discount

Don't miss the opportunity to increase your income during Black Friday! With these ideas, planning for Black Friday doesn't have to be stressful. The features built into your Wavy account (SMS campaigns, customer files...) make planning quick, easy and downright fun. Don't have Wavy yet? Contact us for a free demo.


Written by
Farah
Interested in beauty and hairstyling, I am Content Manager at Wavy. I am delighted to be able to share my discoveries in this sector with you today.

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