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Man's Beard is the story of two passionate barbers: Nathalie and Michel, who decided in 2015 to launch their own brand of cosmetics for men. The brand offers a wide range of cosmetic products to take care of your customers' beards without neglecting their skin or hair. From oils to shaving gel and growth accelerator, Man's Beard will accompany you in your daily life as a barber. Faced with the growing demand from men for beard care and maintenance, these professionals have developed a brand with strong values and identity.
Whether it's to limit the carbon footprint, support the local economy or to guarantee quality, Made in France is increasingly favoured by your customers. The health crisis has reinforced this craze, as 64% of French people say they have increased their consumption of Made in France products, according to a survey by Opinion Way for Insign. Since the arrival of the Coronavirus in their lives, many of your customers want to support their country's economy. Indeed, 93% of the population believes that buying a product made in France is a way of supporting national companies.
In addition, the cosmetics sector has been renowned for its inimitable French know-how for decades. Even today, for many consumers, buying French means buying excellence. In a way, buying French reassures us about the composition of the product's formulas.
Although the name of the brand inevitably sounds English, don't be mistaken! Since its inception in 2015, Man's Beard has relied on local production and 100% natural products. Native to the Midi Pyrenees region, the products are designed to offer premium quality, both in the manufacture of the products and the accessories. This is particularly true of the brushes and combs, as the brand has been working with the company Altesse since the beginning. This is the last company in the world to manufacture brushes entirely by hand, according to shaping techniques used since the 19th century! Altesse has been a French brushmaker since 1875.
Made in France will be a significant advantage for your customers, but they are also looking for products that are more respectful of their bodies and the environment: they want products with natural ingredients, with a real desire for transparency and simplicity regarding their composition.
Their goal? To use cosmetic products that put an end to substances that are controversial for their health and the planet. Indeed, it is not uncommon to read that the cosmetic trend of tomorrow reconnects with ancestral cosmetics: products made from 100% natural ingredients. Today, if chemical substances are present in products, they must be minimal, harmless and used strictly for conservation or preservation purposes. Your customers rightly believe that ingredients from nature already have all the cosmetic properties we need.
A trend that Man's Beard has understood well, as their products do not contain a list of ingredients with long names that do not inspire confidence. Their products contain organic shea butter, argan oil, organic witch hazel, jojoba seeds and castor oil.
Beyond its protective function, packaging has an impact on product purchase. It plays a crucial role in attracting your customers. The elements that make up the packaging (text, image, colours) influence your customers' buying decision. With the rise of social networks, an original and aesthetic packaging will be massively shared on the different channels. Indeed, 40% of consumers would share their photos of a packaging if it is interesting.
The Man's Beard brand has understood this point and offers products with a strong graphic identity. With their vintage and western style, Man's Beard products will not go unnoticed. They will catch the eye of your customers when you use them as well as when they see them in your salon in the resale of products.
It is made by Berthe Guilhem, an institution known for its goat's milk soaps. Their soaps are certified organic and made in Ariège in the Pyrenees.
Man's Beard soap is made using the cold saponification process. This is the process that keeps the soap's glycerin inside it, making it even more moisturising than a conventional soap. To top it all off, it is made from alpine goat's milk, which is renowned for its moisturising properties.
To give it its exfoliating aspect, it contains apricot stones. Finely ground, they help to sand off dead skin cells and remove them. Its lemony scent brings freshness without being too imposing.
It is a natural oil with a sweet exotic scent of vanilla and mango. It is formulated with more than 98% of ingredients of natural origin! It is a real beard care product as it deeply nourishes and moisturises. Man's Beard Oil has a Yuka rating of 79/100, a rating that reflects the quality of this men's skin care product.
The shavette remains the practical alternative to the cabbage shaver. It is easy to maintain, the blade is removable, but above all its lower price makes it more accessible. The Man's Beard shavette stands out with its wooden handle. It is very light and easy to handle. This makes it easier to work the contours of the beard with precision.
Even fans of the traditional shave, who are attached to their haircut, have fallen for it.
As you can see, welcoming Man's Beard in your salon is to choose a 100% Made In France brand, with natural products and a trendy identity. A winning bet that will delight your customers.
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