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Subscriber acquisition methods differ among social networks. In this article, we give you tips on how to increase your subscriber base on Facebook and Instagram.
The first thing to do, and it will seem like a boat to you, is to fill in all the information about your salon. Postal address, telephone number, opening hours, website... Fill in all these fields so that visitors to your page can have a maximum of information about you. Many businesses abandon their Facebook page and do not take the time to fill in their fields. These businesses unfortunately lose customers for this reason! Facebook now functions as a search engine that its users rely on. If your fields are not filled out correctly, the user's trust in your salon will decrease and they may go to the competition. V
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In order to keep your customers interested in your Facebook page, you need to vary the content you publish while staying within the hair and beauty topics! If you only publish promotional content, fans of your page will be irritated and are likely to unsubscribe. You can make a list of topics to be covered, news and humorous content for example to create sympathy. If you don't have the time or the desire to take care of your Facebook page, Wavy offers to do it for you by publishing 1 post per week!
Facebook is inundated with posts from friends, groups, videos, stories... Posting several times a day is NOT interesting! You're adding work, and Facebook's algorithm will not allow all these posts to be visible. Even more, DO NOT publish every day! Favour quality over quantity, publishing 2 to 3 times a week is fine!
Facebook's algorithm does not favor company pages, but rather profiles. That's why you need to create engaging content, that is, content that encourages your fans to like your post and better yet, leave a comment . Thanks to Facebook's features, you can create a poll between 2 cuts, or between 2 colors. Fans only have to click on the performance they prefer! Beyond the services, you can also poll your fans on issues you encounter at the show. The opinion of your customers is worth gold!
As mentioned above, Facebook shares more profile posts... So share your Page posts on your profile! This creates more visibility on your Page. You can also accompany the sharing with an incentive for action such as "Visit our page for more info" or "Call us at 01 86 26 12 12 to make an appointment".
By clicking on the number of likes in your post, you can see who liked your post and you can invite these people to like your page if they don't already! There is a good chance that these people will like your page, since they have been "engaged" in the near past.
Are your customers happy with their service? Ask them to leave you a review on your Facebook page or on Google! The advantage: Google automatically publishes the reviews from your Facebook page on Google My Business, provided that the information on both accounts has been filled in correctly. In reality, you have already seen Google My Business listings several times:
Feel free to share the content of other pages and profiles. Today, managing social networks is a profession in its own right, and for good reason! Knowing which post to publish requires research and therefore time, something you don't always have. You can base your search on publications that have been made on other pages and profiles, and share the publication on your page if you like it. It's easy to leave Facebook behind... No, keep your Page active! Ask a contributor to take care of it if you really don't want to. Of course, don't share a competitor's post.
Instagram was bought by Facebook in 2012, you can now create stories on Instagram and publish them simultaneously on Facebook! 2 in 1 ;). Even more if you have a website, there are tools that allow you to put Facebook posts on your website. Wavy creates a website for you that also displays your Facebook posts on the homepage!
Organizing contests also allows to win fans on the page, one of the conditions to win the game would be to like your page . Keeping your Facebook page active is essential in this case, Facebook could impoverish your visibility if you suddenly win many fans but you don't see much commitment on your page. This is also the reason why you need to vary your posts, otherwise you risk losing all the fans who liked you just for the game!
Unlike Facebook, which allows you to create sympathy with your fans through engagement, Instagram is more about reinforcing the image of your salon and your expertise.
Just like on Facebook, it is necessary to have a content strategy to differentiate the types of posts and not "bore" your followers with similar posts. On Instagram, you can afford to publish a little more than on Facebook, as long as the posts are relevant and of high quality . To find out about different posting themes for Instagram, please visit Wavy Content.
Beyond publications, Instagram stories are very popular! They really allow you to create a story around your brand. You can use them at any time: before/during/after performances, at funny moments, to announce their availability, etc. Subscribe to other accounts for inspirations, French accounts and also accounts from major American trade shows for example!
The use of hashtags is essential on Instagram, it is unthinkable to post without hashtags! Go to Wavy Content to discover our article Using and choosing hashtags on Instagram.
This is a tedious task but it really works. We recommend that you enjoy hundreds of Instagram publications per week! These accounts will make it worth your while. But please do NOT buy your subscribers.
On the same principle as Facebook, you can create contests on Instagram! And you can publish the same competition to increase your visibility. Facebook and Instagram are two social networks where it is essential to be active to acquire a maximum of customers. And yes, if you are looking for the big, prestigious and successful trade fairs, they all have active Facebook pages and Instagram accounts. We highly recommend subscribing to Wavy Content, there are many topics on communication to help you!
