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Its online reputation is as much, if not more, important to manage than its "offline" reputation. Our smartphone has become our third hand and the Internet our reference friend for any questions we may have.
Managing one's online reputation, in other words e-reputation, is no longer just for some, but for all companies. It is part of their strategy, and a well-managed e-reputation contributes to the sustainability of their hair salon or beauty salon.
Globally, managing your online reputation means ensuring the image of your establishment on the web. Discover the different ways to embellish your image.
Globally, managing your online reputation means ensuring the image of your establishment on the web. Discover the different ways to embellish your image.
In 2020, you can no longer escape the Internet! And having a website for your hair salon or beauty salon in your image is a priority.
Your website is your digital showcase, it is the first point of contact that Internet users will have with your showroom, therefore the first impression of potential future customers.
Through a website, you can feel the atmosphere and style of a business, that's why you have to take care of it to your taste!
There are nowadays platforms that reference all trade fairs on their own platform. That is to say that the fairs are presented one after the other, with the identity of the platform and not of the fairs themselves.
Outside of online booking platforms are not a solution to bring traffic to your salon, and do not allow you to build customer loyalty.
A website in your image also allows you to position yourself on keywords, which is also called natural referencing. For example, if you are specialized in Brazilian smoothing, a part of your website will be dedicated to Brazilian smoothing. Google will then reference you on the keywords "Brazilian smoothing".
What's more, a well-maintained website with beautiful images increases your chances of being chosen by the Internet user . Images reassure and give confidence.
When you go to a restaurant or hotel, you first want to see the place where you will be dining or sleeping. The same goes for hairdressing salons and beauty salons, cleanliness, hygiene and atmosphere are paramount!
Your presence on social networks shows your dynamism and accentuates your modern image.
For your hair salon or beauty salon, no need to be present on all social networks, Facebook and Instagram are more than enough!
Facebook is a great way to communicate with your customers. Even if it is older than Instagram, Facebook is a social network that still has a strong impact in improving its image and notoriety.
It allows you to communicate all kinds of information about your salon very easily, which is very useful for your customers, for example, to find out when your salon is closed for holidays.
Indeed, you may have already had this bad experience: you call the restaurant to make a reservation, which is indicated open on social networks, and that it is actually closed.
Information that is not maintained or updated is damaging to the reputation of your salon.
Instagram can also embellish the image of your living room and make it modern. At a time when Internet users spend an average of 53 minutes on this social network, you have every interest in having an active Instagram account to improve your notoriety, through images and stories! Don't hesitate to read our tips for creating and maintaining your Instagram account.
Who knows? Maybe you'll become a little Instagram star!
What's more, your customers can leave you a recommendation directly on your Facebook page! There's nothing like a good recommendation to improve your online reputation, or called e-reputation.
It is nevertheless important to manage your opinions in the right way, we will come back to this below.
Google my Business is Google's free online tool for businesses. Being a tool from Google, it is extremely powerful for the referencing of your hair salon or beauty institute in search results.
Above, we talked about the importance of referencing a local search on a website, Google my Business is the top tool to be referenced.
It is not in the form of a link, as you can usually see, it is an insert on the right side of the search results, accompanied by an image, the opening hours of the fair, its address, telephone number, website and online booking.
Google my Business provides all the important information about your business that the user is interested in.
Google my Business also allows Internet users to leave their opinions directly on Google, with a text and a star out of 5.
Google likes it when Google my Business sites and listings are dynamic. It shows that showroom managers take care of their digital showcase, and that they update their information on the web.
Google my Business being the SEO tool on Google, we advise you to update your listing as soon as you have a change, and also to make posts to boost your listing every week!
You can simply use the same posts as Facebook for Google my Business.
Whether it's recommendations on Facebook, reviews on Google my Business, or comments left on your posts, it's important to respond to your customers, both good and bad.
Your clients have taken the time to leave a notice because they are happy with their performance. Thank them for taking the time to leave you this notice! They will be all the more sensitive to talking about you around them.
Online reputation is important, but so is offline reputation. And the two are connected: a satisfied customer will talk about you to people around her, like her friends, who in turn will look at your Instagram account, your Facebook page, or search for you on the Internet.
It is also important to respond to negative opinions. Why did the customer leave you this opinion? Did you really make a mistake? If indeed you made a mistake, you can call your customer and propose a solution, for example a discount on a future service.
Apologize in response to the message, error is human and the important thing is to recognize it and to show the Internet users that you blame yourself for having made this customer in question have a bad experience.
If, on the other hand, your customer is acting in bad faith, respond to their comment by demonstrating why the customer is acting in bad faith, so that Internet users can see that the person who left their opinion is simply acting in bad faith.
Unfortunately, people are more likely to leave notices when they are unhappy.
Encourage your customers to leave positive feedback. You can tell them orally when they come to the salon, but you can also make an SMS campaign to ask them to do so.
A text message costs €0.07 excluding VAT, but it offers an excellent return on investment in the long term. By asking your customers to leave you a review, you will not get a direct return, but you will acquire customers also thanks to the positive reviews of your page!
Your online reputation is actually affected by everything about your establishment on the Internet, whether it's through your website, even online booking, and social networks.
Update your information as much as possible, keep in touch daily (or almost daily) with your customers via Facebook and Instagram, manage your reviews intelligently, and you'll have won it all!
