Discover the Digital Hairdressing Beauty (BCD) programme

With the growing importance of digital platforms in shaping consumer behaviour in the wake of the health crisis, find out how Digital Hair Beauty can help your salon or beauty salon stand out.


What is Digital Hair Beauty?

Wavy has reacted quickly in an ever-changing market and has launched the Digital Hair Beauty which will take place from 10am to 6pm on 6 & 7 September 2020.

The Beauté Coiffure Digital (BCD), being a digital event, 100% free, dedicated to the beauty community, allows you to meet brands and participate in conferences via a specially designed platform.

This is the perfect place if you want to take your business to the next level with plenty of opportunities to hone your skills and network with the best in the industry.

Participate in the 1st online exhibition

On September 6th and 7th, take part in the first Beauty-Hairdressing Salon 100% digital and 100% free!
Find out about upcoming news and trends, and meet brands for free.


What is the Digital Hair Beauty program?

On the program you will have the home page, " the big stage": you can attend conferences where experts from the hair and beauty industry will give you advice on several subjects and share their best "tips and tricks".

Also, you will have the opportunity to watch live feeds on the exhibitor page of each brand. The event will function as a sourcing tool allowing you to search for brands and opportunities by category to connect with them, build new relationships and discuss ideas.


Programming of the main stage

Sunday, September 6th :

10:00 - 11:00 Marion Vidal of the Secret Hideout: Hairdressing for Children

"La Cachette Secrète", a hairdressing salon specialising in children's hairdressing and a children's bookshop, welcomes all children in a playful and friendly atmosphere.

At the wheel of a car with a superhero cape, we take the time to pamper them ... So, as everything is going smoothly, their parents take advantage of a unique moment to also get their hair done while their toddler is having fun in the playground.

So, with passion, we offer to share our experience to "capture" more customers through their children by taking only a few minutes of your precious time".

11:30am - 12:30pm Anjela Gauvin from Capeline: 7 tactics for impactful Facebook and Instagram posts!

"You are present on Facebook & Insta but you would like to have more visibility. You're running contests or simply posting your visuals and you'd like to have more participants. You wonder why your last boosted ad didn't work? Don't miss this conference! I will answer all your questions :)"

14h00 - 15h00 Christine and Maxime from Magik 360: Hairdressers, independent hairdressers and home hairdressers, discover THE solution to increase your average baskets

"You want to give your customers the best possible advice, while at the same time developing yourself and increasing your income. You want to spend more time with your family and friends. You want to take care of yourself as well as those around you. Attend our conference, you will discover solutions to help you achieve your dream life."

15h30 - 16h30 Eric Leturgie de Cut Me Go: The digitalization of the training course


Monday, September 7:

10h00 - 11h00 Sabrina Guettaf de Alma Perruques: Wigs/confidence building for women

"Loss of mass and alopecia in women: Alma wigs and volumizers arrive at hairdressers in France.

Created by Sabrina Guettaf who lost all her hair after an alopecia, Alma is a unique concept in France offering fully customizable natural hair wigs and volumizers: coloring, cutting, measuring and styling, EVERYTHING is possible with Alma hair!

During this conference, Sabrina will tell you her story and will talk about the support of clients with mass loss or total alopecia, Alma's values and concept that allows women to return to the hairdresser.
She will also present how to create a complementary activity that will increase your turnover by becoming an Alma reseller with a social security approval for sick women."

11:30 - 12:30 Flora Groult from iZettle: How to optimize your time and energy to increase your sales with iZettle x integration Wavy

"Discover the best practices for optimizing your collections and show management with iZettle x integration Wavy. Today, the iZettle Reader is the most intelligent, modern and connected payment terminal. It allows you to accept cards and contactless payments in a matter of minutes. You won't miss any more sales, wherever you are. The IZettle x Wavy integration is designed to facilitate all your operations: from payments to inventory management, perform all your tasks in one place with intuitive and powerful tools."

13h00 - 14h00 Franck Ranéa de Mobiendo: Giving new impetus to his hairdressing career.

"Passionate entrepreneurial hairdresser, my career has been built on meeting people! I work every day with several hundred hairdressers. Clearly, hairdressing is a profession that is changing. My objective is to put my expertise and experience at the service of independent hairdressers to accompany them in their development."

2:30 - 3:30 pm Guillaume Mullor from Wavy : Set up the right rate in your hairdresser's salon 

"Nothing is left to chance when setting up your rates for your services. Take up with Guillaume all the elements to be taken into account when setting up your rate grid."

16h00 - 16h30 Damien Boronat from PayFit: Hair salons, how to successfully digitalize your HR processes?

"Many hair salons have already started their digital transformation several years ago, but few of them use digital tools for human resources management. Yet, this contributes greatly to the growth and modernity of companies, as well as to the well-being of their employees."


Exhibitor programming Beauty Hairdressing Digital 

Sunday, September 6th 


ACADEMIA CONNECTION

ACADEMIA CONNECTION

11h00 : Presentation of Académie-Connection

15h00 : The importance of consultation. Step-by-step service in the salon.

5:00 pm : The Académie-Connection training courses

barber's art

ART OF BARBIER

10:30 am : Presentation of the Barber's Art

11:30 am : Presentation of the Beardburys brand

2:00 pm : Presentation of the Hey Joe brand

15h00 : Presentation of the Beard Brother brand

4:00 pm : Presentation of the Yaqi brand


artemoda

ARTEMODA

11:00 am : Success Strategy!

15h00 : How to delegate better?


cutmego

CUTMEGO

10h00 : The F.F.A.C.E. for whom, why, how and where?

12h00 : CutMeGo for whom, why, how and where?

14h00 : Presentation of CutMeGo, accelerator for training organizations and hairdressers

16h00 : Skills development plan, known as Cursus. CutMeGo is part of the law of January 1, 2019

davines

DAVINES

10:30 am : General presentation of the brand

12.00 noon : Davines & Business

2:00 pm : What is Sustainability?

15h30 : Our product ranges


Participate in the 1st online exhibition

On September 6th and 7th, take part in the first Beauty-Hairdressing Salon 100% digital and 100% free!
Find out about upcoming news and trends, and meet brands for free.

jpf salerm

JPF SALERM

11h00 : How we colour the daily life of hairdressers since 1996 + Quiz on the presentation with a lot of products to be won

1:30 pm : Testimony of a client "coloured" by JPF for years

14h00 : Salerm range and Biokera concept + Quizz on the presentation with a lot of products to be won


The workshop

THE WORKSHOP

10h00 : Presentation of the concept L'Atelier

14.00 : From independent hairdresser to company manager


outstanding hairdressing

EXCELLENT STYLING

10:30 am : Presentation of the Excellence of the Coiff'.

Beauty pro

PRO BEAUTY

10:00 a.m. : Shine by Subtle

11:00 am : Hair care through cryotherapy: Hairtoxx

12:00 noon : Louise XIV

2:00 pm : Developing skincare in the Barbershop: Depot

3:30 pm : The keys to a successful layout - La Beauté Pro

5:00 pm : How to boost your business? : Maxens Duquesnes & My Beauty Training


magik360

MAGIK 360

3:30 p.m. : Increase your net margin, but how?


MASHIRO

MASHIRO

14h00: Presentation of MASHIRO


MOBIENDO

MOBIENDO

10:30 am : Tips for a quick makeover of your shop window and attract more customers

17h00: The 5 advantages of the Mobiendo club

REAL CAMPUS BY L'ORÉAL

REAL CAMPUS BY L'ORÉAL

13h00 : Presentation of the REAL Campus by L'OREAL and the Bachelor in Hairdressing & Entrepreneurship

3:00 pm : Laura Saadi presents the REAL Campus by L'OREAL exhibition

4:00 pm : A look back at the "Studio Hairdresser" day


RODOLPHE & co

RODOLPHE & CO

14h00 : Infused Colors - Concept & technology

17h00 : Mineral Sweeping with Clay & Patinas

TIGI

TIGI

11:00 am : Business and vision of tomorrow's hairdressing

15h00 : Colouring Workshops Tray


IMAS

IMAS

10:30 am : Simple, quick and practical management of your beauty salon.

14.00 : Online booking: advantages and features

4:00 pm : 5 reasons to choose a management software for your beauty establishment


VEGETALEMENT PROVENCE

VEGETALEMENT PROVENCE

10h00 : Why choose Végétalement Provence?

11:15 am : The color asset at Végétalement Provence

3:00 pm : Hair and skin innovation in the alternative sector

4:30 pm : The company of tomorrow in the beauty sector


Wavy

WAVY

10.00 am : Discover Wavy, the management and communication solution for independent trade shows.

12h00 : The newest news from Wavy !

14h00 : How do I choose my online booking tool?

3:30 pm : The Wavy experience in an independent lounge - Testimony of Kevin Ciarro, manager of Ciarro's Barbershop

17.00 : SMS campaigns: a key tool to build customer loyalty


Monday, September 7th 


ACADEMIA CONNECTION

ACADEMIA CONNECTION

11h00 : Presentation of Académie-Connection

15h00 : The importance of consultation. Step-by-step service in the salon.

5:00 pm : The Académie-Connection training courses


barber's art

ART OF BARBIER

10:30 am : Presentation of the Barber's Art

11:30 am : Presentation of the Beardburys brand

14h00 : Presentation of the Azbane brand

3:00 pm : Solomon's beard brand presentation

16h00 : Presentation of the French brands: Lames & Tradition, Mister Kutter, Osma and Manufacture en Provence


artemoda

ARTEMODA

11:00 am : Success Strategy!

15h00 : How to delegate better?

cutmego

CUTMEGO

10h00 : The F.F.A.C.E. for whom, why, how and where?

12h00 : CutMeGo for whom, why, how and where?

14h00 : Presentation of CutMeGo, accelerator for training organizations and hairdressers

16h00 : Skills development plan, known as Cursus. CutMeGo is part of the law of January 1, 2019


davines

DAVINES

10:30 am : General presentation of the brand

12.00 noon : Davines & Business

2:00 pm : What is Sustainability?

15h30 : Our product ranges


jpf salerm

JPF SALERM

10.00 am : How we colour the daily life of hairdressers since 1996 + Quiz on the presentation with a lot of products to be won

10.45 am : The 5 types of Salerm and Visagism colouring + Quizz on presentation with a batch of products to be won

13h45 : Salerm range and Biokera concept

15.00 : Quiz with a Salerm hair colouring prize to be won by taking part in the game


The workshop

THE WORKSHOP

16h00 : Presentation of the concept L'Atelier


outstanding hairdressing

EXCELLENT STYLING

2:30 pm : Presentation of the Excellence of the Coiff'.


Beauty pro

PRO BEAUTY

10:00 am : Colouring revolution with XXL shine... - Subtle Lacquers

11:00 am : Hair care through cryotherapy: Hairtoxx

12:00 noon : Louise XIV

2:00 pm : Developing skincare in the Barbershop: Depot

3:30 pm : The keys to a successful layout

17h00 : Introduction to the training module "How to boost your business?". : Maxens Duquesnes & My Beauty Training


magik360

MAGIK 360

11:00 am : 3 tips to boost your sales thanks to digital technology


MASHIRO

MASHIRO

14h00: Presentation of MASHIRO


MOBIENDO

MOBIENDO

10:30 am: When and why do SMS campaigns?

15h : How to benefit from a development kit worth 2500€?

REAL CAMPUS BY L'ORÉAL

REAL CAMPUS BY L'ORÉAL

10:30 am : Immersion in the heart of the Bootcamp Acceleration Hairdressing

13h00 : Presentation of REAL Campus by L'OREAL and the Bachelor in Hairdressing & Entrepreneurship

2:30 pm : Round Table: REAL Campus by L'OREAL, hairdressing and entrepreneurship

16h00 : Exchange with the students of the pilot class


RODOLPHE & co

RODOLPHE & CO

11h00 : Rodolphe&Co, or science through plants and the ocean

13h00 : Mineral Colours - The concept

15h00 : Bio vs Greenwashing

17h00 : Infused Colors - Concept & technology

TIGI

TIGI

10:00 am: Styling and materials

14h00: TIGI's DNA: CUTTING, CUSTOMIZATION and TRAINING of hairdressers.


IMAS

IMAS

10:30 am : Simple, quick and practical management of your beauty salon.

14.00 : Online booking: advantages and features

4:00 pm : 5 reasons to choose a management software for your beauty establishment



VEGETALEMENT PROVENCE

VEGETALEMENT PROVENCE

10h00 : Why choose Végétalement Provence?

11:15 am : The color asset at Végétalement Provence

3:00 pm : Hair and skin innovation in the alternative sector

4:30 pm: The company of tomorrow in the beauty sector

Wavy

WAVY

10.00 am : Discover Wavy, the management and communication solution for independent trade shows.

12:00 : Involve all your employees in the growth of your show

13:30 : Why is online booking essential in 2020?

3:00 pm : The newest news from Wavy !

17.00 : SMS campaigns: a key tool to build customer loyalty



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Written by
Farah
Interested in beauty and hairstyling, I am Content Manager at Wavy. I am delighted to be able to share my discoveries in this sector with you today.

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