Mother's Day: 7 good ideas to liven up your hair salon and beauty salon

This year, more than ever, and after the confinement period, a trip to a beauty salon or hair salon would make an excellent Mother's Day gift , which this year will be celebrated on 30 May.

Mother's Day is therefore an ideal time to put in place a strategy that helps you market your services effectively. Here are some effective tips to energize your hair salon or beauty salon and boost your sales.


Attract customers with mother/daughter promotions

Organizing a promotion for mothers and daughters is a great way to increase the number of appointments in your hair salon or beauty salon. 

You can designate a period during which the person who comes with her mother, mother-in-law or grandmother will have a reduction on some benefits. This can help you attract new visitors.

 

Celebrate Mother's Day on the social networks of your hair salon or beauty salon

Engagement is often the driving force behind purchasing decisions and Facebook is the perfect place to engage your target audience and promote your salon packages to those looking for a gift for their mother. It's an opportunity to boost footfall, sales and increase your salon or beauty salon's turnover through reselling products or setting up special services!

You can then download here, for free, our special Mother's Day visuals for your Facebook and instagram posts!

You can also organise a competition to increase the visibility of your salon and engage your community. Offering a gift or makeover for the winners' mothers would be an excellent choice. 

You can create a contest that comes witha tag or a question, such as 

"Share this message and tag your mommy to participate." 

"Tell us why your mama deserves to be pampered for a chance to win!"

"Tell your mommy your best memory"

fete des meres beauty salon


This way, you will have commitment under your publication and you will be able to promote your services and attract more customers.

If you already have a large audience on social networks, you should get excellent results, but if you are still working to increase your visibility, using paid promotions and Facebook ads to boost your publication would be a good decision.

Facebook Ads are a great option because they offer very specific personalization and localization options, and allow you to set a budget before you start. For example, you can target mothers in a specific age range who live a few miles away from your salon and are interested in hair and beauty. 

Social networks are a powerful marketing tool, don't ignore them.


Facebook custom audiences created from customer lists

Upload your customer database (phone numbers and/or email addresses) to Facebook Ad Manager and create a "new audience". Then allow Facebook to match your existing customers with their database.

This will then allow you to target your existing customers.


We advise you to read directly the guide written by Facebook :

How to use the client list of your beauty salon or hairdressing salon for a personalized audience


Facebook Similar Hearings

Once you've imported your customer data, you can then ask Facebook to reach out to new people who have something in common with your existing customers. Remember, it's important to choose your location. 

Here's the Facebook article: How to create a similar audience

In order to boost your sales, the Wavy team helps you and animates your Facebook page once a week. Also, Wavy has prepared visuals to download for free for your Facebook and Instagram page in the colors of Mother's Day.


Setting up a win-win partnership

Every hair and beauty company in town will be jumping on the Mother's Day promotional wagon, so be sure to offer something more tailored, unusual and different.

Mother's Day is the perfect opportunity to create a partnership. Team up with local businesses to create custom gift sets, promotions and offers that shout "I love you mom".

How about:

  • A voucher for a facial with a box of delicious chocolates.
  • A makeover for mom with a bouquet of flowers for 70 euros.
  • A group gift for mom and dad (since Father's Day is fast approaching)
mother's day beauty salon

 

And of course, it works the other way around.

Your new partner, the florist for example, can offer his customers a bouquet of flowers plus a facial.

Think of all the people who order flowers from your florist partner who have never heard of your hair salon or beauty salon until today.


Embellish the windows of your beauty salon or hairdresser's salon.

Show that your living room takes Mother's Day seriously by creating a themed showcase and making the interiors as luxurious and welcoming as possible.

Your goal should be toattract customers with your window display and make the customer feel like a queen during the week of Mother's Day.


Don't forget the mom-to-be packages

Don't make the mistake of neglecting pregnant women. Create special gifts and promotions for them and remember the product constraints when treating pregnant women.

Our special Mother's Day boxes at Wavy Store

This year, Wavy Store helps you create carefully composed gifts for mothers.

The packs :

  • My SHAMPOO: the Solar Kit and the Travel Kit
  • Moroccan Oil : Dry shampoo 65 ml + Oil 15ml
  • Revlon : Uniq One Spray 150 ml 10 in 1 + Super Mask

Make a Donation

Why not give something back and donate to a local charity for every box or gift certificate sold? 

You can choose charities that cover domestic violence or a home for orphans.


Create an exceptional experience in your beauty salon

Allowing more time for Mother's Day packages than for regular hair and beauty care is also a good idea. On other days of the year, clients may enter your salon when they are pressed for time, requiring a quick cut and drying after work for example.

However, for Mother's Day packages, the customer is ready to spend more time relaxing and being pampered. Consider offering packages that last an hour or two or maybe even an entire afternoon.

Mother's Day Hairdresser


Also, don't let your customers feel that they will simply get the same packages and promotions as any other day of the year.

Mother's Day is a special day of the year and they want to feel that their mother will appreciate a treatment from your hair salon or beauty salon that is not available on other days. So rebrand and give the packages new names. You can create new packages with names that relate to Mother's Day.

Think of relevant names for your Mother's Day specials, such as "Mommy's Cocooning Time", "Queen for a Day" or "Mommy's Ultimate Escape". 

If you have a talent for seductive puns, now is the time to use it.



Mother's Day is a great opportunity to develop a close positioning in the minds of the customers of your hair salon or beauty salon, so take advantage of it!

To publicize your promotions and the Mother's Day gifts you plan to sell, Wavy helps you save time and target the right customers at the right time with the Communication offer from Wavy. Our cash register software is designed to help you implement growth strategies simply and effectively. To find out more, ask for your free demo .


Finally, happy Mother's Day to all those mothers who run a salon, who juggle the life of an active woman and that of a mother. 💗


Written by
Farah
Interested in beauty and hairstyling, I am Content Manager at Wavy. I am delighted to be able to share my discoveries in this sector with you today.

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