A customer file is one of the keys to the development of your hair salon or beauty salon. Without this precious information about your customers you risk limiting the potential development of your turnover! Today, there is so much competition in the beauty sector (more than 87,000 hair salons and nearly 50,000 beauty institutes in France), every prospect or customer is important. Gone are the days when you were the only establishment in the neighbourhood, now there can be several hairdressing salons in the same street. So you need to "know everything" about your customers to keep them loyal. To do this, a customer file is essential.
Knowing a customer's average record, the number of visits per year or the services he requests helps to build customer loyalty. To develop your turnover there are some basic principles, attract new customers via communication or marketing, or increase the number of visits from existing customers and their average basket. This second solution is simple and costs almost nothing. Just say the right words to the right person. And you can choose these words based on the habits of your customers that you have recorded in your customer file. For example, if a customer comes only 3 times a year, offer her interesting promotions or a loyalty card to make her come back more quickly.
Whether digital or paper, the customer file must be updated instantly during or after each service. It is a unique database that offers a 360° view of each client. It should contain :
Si tenir à jour toute cette documentation sur papier vous fait peur… et on vous comprend !
Les fonctionnalités de l'offre Gestion de l'appli Wavy, liée à votre caisse, stocks, planning et rapports financiers, vous permet de digitaliser votre fichier client afin d'optimiser vos chances d'augmenter votre chiffre d'affaires.
Whether it is the last services performed or consumption habits, you can record everything. In one click, when a customer arrives, you can see that she always takes a coffee before her service.
Offrez-lui en un, la cliente aura la sensation qu'elle est unique et que vous vous souvenez de son précédent passage. Au-delà, le système de caisse Wavy permet de créer facilement des envois de sms pour fidéliser.
For example, select your male clients who have not been here for several months and offer them a barber service at a reduced price. And hop, a tailor-made offer to make your customers come back and challenge the competition!