.png)
.png)
Now an unmissable event in the hairdressing sector, the Nuit de la Coiffure will take place on Thursday 15 June 2017. The opportunity for you to meet new people, develop your network and expand your clientele. Organised by L'Oréal Professionnel, this fourth edition will take place in 30 countries, 2750 salons will participate and 45,000 women will be styled free of charge. In Paris, the evening will take place inone of the most beautiful rooms in the capital, inside the City Hall, in the 4th arrondissement.
Hosting clients for free may sound crazy, yet it's a good opportunity to get to know you. When something is free, it is actually more attractive. For example, clients who have never been in your salon before may dare to walk in the door. This is good news when you know how difficult it is to attract customers. Offering a hairstyle is also an opportunity to prove that professional expertise is worth much more than a video tutorial on Youtube or the advice of a blogger!
During the service exchanged with your client about her hair habits, ask her if she goes to the hairdresser often and make a diagnosis of the condition of her hair . As you discuss, make her think about coming back for a treatment, colouring or cut. You can also suggest hair colouring. The important thing is to make her want to eat. On the occasion of the Hairdressing Night you can, for example, set up a special offer for all those who have come to your home to have their hair done. This will increase your chances of getting them to come back to your salon. It is by implementing these kinds of little tricks and by taking advantage of events like this one that you will be able to develop your clientele and make your establishment grow.
Another trick to get customers to come back, take advantage of their visit to subscribe to your social networks. If you have a Facebook page and an Instagram account that looks just like your salon, talk to your clients about it. Tell them what they can find there (ideas, trends, promotions, etc.). And if you are not present on social networks, we have gathered 10 good reasons to create a Facebook page on your hair salon or beauty institute. By pushing them to follow you on social networks, you increase the chances that they won't forget you! Indeed, staying in people's heads, simply by appearing in their news feed, is already a big step towards recruiting or retaining customers! In the digital age it is very important to optimize the use of social networks to promote your show.
Today,having a presence on the Internet is essential to compete. However, there is a world between being present and being effective. To do this, Wavy offers you a tailor-made communication offer for your hair salon which includes :
And you, what do you do in your hairdressing salon to increase your turnover?
Wavy is a management and communication solution that was created with one objective in mind: to simplify the life of hairdressers and beauty salons! Thought by hairdressers, for hairdressers, we have built our product to answer all your problems and requirements. Our tool adapts to you! More than a checkout software, Wavy links your customer file to your Facebook page, the Facebook page to your website, your website to online booking and online booking to your agenda Wavy... Everything is connected! You want to build customer loyalty, attract new customers, increase your average basket and save time? We explain you how with Wavy !
