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Mother's Day, back to school, Halloween... Many events punctuate the course of the year, some of which allow you to implement actions to attract and retain customers of your hairdressing salon or beauty salon. Nevertheless, the actions you take for these different events must be communicated to your customers, otherwise the benefits may represent a loss of money.
In this article, you will find the important dates and holidays of the year with our tips to promote your show, ensure more sales, and thus outbid your turnover!
1 January: New Year's Day
Build customer loyalty by wishing them a Happy New Year! Sending SMS and email campaigns are forbidden on January 1st (they are forbidden on Sundays and public holidays). You therefore have the choice to send a message either on 31 December or 2 January. At the same time, you can indicate the closing dates of your hair salon, as often, many of you are on holiday just after the holidays.
January 9: Winter sales are here!
The beginning of the winter sales is an opportunity for you to offer, for example, discounts on :
January 12: World Red Cross Day
Yes, yes, there is a world day for redheads! If you have a hair salon, maybe this is the opportunity to get a discount on any technique that comes close to redheads?
February 14: Valentine's Day
For Valentine's Day, you can offer gift boxes specially designed for Ladies, or Gentlemen! If you wish to make discounts on services, you can, for example, offer -15% on the 2 tickets for any person coming as a couple.
March 20: It's spring!
Organize a big cleaning day at your hair salon or beauty salon. If you are a team of 3 or more, you can work together to decide which member of staff will do which job.
This spring cleaning is an opportunity to breathe new life into your living room, to re-decorate it, to rethink your window display, to arrange your products in a more optimal way for their sale, etc.
March 27: International Cheese Day
In good French, you're a fan of cheese (and probably a lot of your customers too)? Offer cheese in a bowl at the checkout.
Watch the smell! Choose a cheese that doesn't invade your living room.
March 31: We switch to daylight saving time
Notify your customers if you change the opening hours of your salon.
April 1st: April Fools' Day!
This is your chance to animate your Facebook page with a contest. You can, for example, ask Internet users what is the best joke they know, and the winner will be entitled to -20% on his/her next performance and a free product!
April 21: It's Easter
All Easter week, you can put Easter eggs in a bowl at your living room checkout.
26 May: Mother's Day
Prepare gift sets that your customers buy for their moms, and why not add a rose with it!
Download our free Mother's Day kit for your social networks.
June 8: Wellness Day
Offer your clients to offer their friends or family members a face, body or other treatment in your beauty salon. In a hair salon, you can offer the treatment to your clients for that day.
June 16: Father's Day
In the same way as for Mother's Day, prepare gift boxes with 100% male products.
Feel free to download our free Father's Day kit for your social networks.
June 21: La Fête de la Musique
In bars, restaurants, the street, it is swarming with artists and people dancing to the rhythm of the music. It's a celebration that everyone loves in France!
This is an opportunity to organize an afterwork: you can warn all your customers, or only your most loyal customers.
Careful, you're not allowed to sell alcohol. You can, however, offer it to your customers and employees.
June 26th: The summer sales are here!
Make discounts on products you wish to destocking, or other. It all depends on your numbers, and it's up to you to calculate which services and products should be discounted for more sales.
July 30: International Friendship Day
You can highlight the sponsorship cards you offer at the show or offer discounts on the 2 tickets directly, for any person coming with a .e friend, new customer of the show!
September 2: It's back to school!
Encourage your clients to make appointments for themselves and their children before the start of the school year!
October 5: World Smile Day
Invite your 10 most loyal customers and offer them -20% on their total ticket!
October 27th: Switching to winter time
In your hair salon or beauty salon, your hours change according to the seasons? Notify your customers of your new opening hours.
October 31: It's Halloween
Let your customers know about the special Halloween hair and make-up animations!
19 November: International Human Day
During the whole week or only during the day, offer a 10% discount to your male customers.
November 29th: It's Black Friday
Black Friday, a sales day of American origin, has also been a sales day in France for a few years now. So in the same way as winter and summer sales, you can offer discounts on services and/or products to your customers. It's up to you to decide whether you want to give your customers a week, a day,... or not at all!
The Holiday Season
Of course, this article also applies to beauty parlours.
Knowing the calendar for the year 2019 is a first good thing. Setting up actions in your hairdressing salon is a 2nd very good thing. Communicating to your customers what you are setting up is better!
For your actions to have a real impact, warn your customers about the gift sets, promotions, animations, etc. that you make in your living room! The more you communicate to your customers, the more you are sure to reach them and create word-of-mouth.
sms campaigns, more than email campaigns, are a fast and effective means of communication. Today, we all have a phone constantly at hand where we receive our SMS messages that appear on the screen.
Your customers receive the SMS directly, they see it on the phone, while emails are drowned in the mass of emails received, which are not deleted or sorted. Thanks to SMS, you can therefore inform your customers of the actions implemented in your living room quickly and efficiently.
We invite you to read our article on loyalty through SMS campaigns.
Facebook and Instagram are the 2 most used social networks in the hair and beauty industry. They are also the two networks on which your clients interact most often. We invite you to inform your customers of the actions you are taking thanks to the publications you can make on your pages of the 2 networks.
Publications are the classic way to communicate on Facebook and Instagram, however both networks have other functionalities that may be of interest to you: On Instagram for example, you can make 'stories', that is to say small videos that follow each other to normally tell a 'story'. Example for Mother's Day:
You don't have an Instagram account yet, you want to create one, but you don't know where to start? Read our article to get started with Instagram!
On Facebook, you can boost your publications, i.e. you pay a few euros so that your publication is seen more. We advise you to boost a publication where you promote a promotion, or gift boxes.
Boosting a publication costs you money, so it's better to highlight an action that will potentially make you money. This ensures you a profit, unlike boosting a publication with schedule changes for example.
If you want to know more about animating a Facebook page, you can read the following article: 6 tips to animate the Facebook page of your hair salon or beauty salon.
