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Due to its visual nature and its potential to reach clients and prospects, Instagram is an ideal choice for hair salons, beauty salons and barbershops. The possibilities for marketing campaigns on this platform are endless and above all "free", but how do you get better engagement and more followers?
The answer? It takes time, effort and a lot of patience, but not impossible! Instagram is an important lever to capture the attention of Internet users, and if you are really determined to strengthen your commitment and increase the number of subscribers, here is a list of tips that will help you!
Contests are a great way to generate buzz, break the routine and get out of a commercial logic. The "post a photo and win" type of contest is popular and easy: for example, ask your customers to publish a photo of their favourite hairstyle as a story by tagging you. Choose a winner at random and offer them a coupon for a discount at your salon.
For more visibility, ask participants to tag their friends. This opens up the possibility of more followers.
Like all other social networks, it is important to publish on your Instagram in a consistent and regular manner. Choose a schedule that suits you and stick to it.
When someone leaves a comment, be sure to respond. The more you interact with other people's profiles and respond to comments left on your salon or beauty salon's publications, the stronger the commitment will become.
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Use other channels to highlight your Instagram page. For example, mention :
Let's take a look at hashtags: hashtags are an important part of the Instagram world. They have proven to be one of the most valuable tools you can use to reach new customers and increase the notoriety of your salon or beauty salon. Think of them as keywords. When someone searches for something on Instagram, the platform scans hashtags for search results.
The most common way to use them is to put them in your posts and stories, and hope that people will find your content by searching these topics. Instagram allows 30 hashtags per post. But 30 is a bit excessive, don't overuse it, otherwise Instagram will "punish" your overzealousness!
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When a customer is looking for a new colour or a transformational cut, consider taking pictures and showing your talents to your subscribers.
Of course, you have to ask your client if he or she agrees that you take the picture and publish it on Instagram!
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When you start using a new styling tool or selling a new product, take a picture and share it on Instagram.
Share your offers and events on Instagram. Take a picture of the poster at the trade show you are using to announce the promotion or event and use that image for Instagram.
Easy to access and quick to use, Instagram stories can help you give existing clients, prospects or subscribers a taste of your salon. The feature can also give you a good indication of the content that resonates with your Instagram audience without obstructing the flow of your page. You can also tag other profiles and locations. Be creative with before/after photos, Q&A, in-salon entertainment, tutorials, new product announcements, and more.
Whether it's back-to-school or Mother's Day, be sure to publish on current topics. Publishing news photos helps to enhance the value of your establishment and your actions.
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Instagram is all about the visuals, so you need to post crisp, clean photos on your page. This doesn't mean you have to hire a professional photographer to take pictures for you, but you do have to be careful when taking pictures. Here are a few tips to make sure your smartphone shots are top-notch.
The zoom function on your smartphone is not great. It's better to get closer thanto zoom in.
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It's always a good idea to take more than one photo from different angles. You don't have to use every picture you take, but it's good to haveoptions.
Be aware of what is in the background of your photo toavoid distracting from the main purpose of the photo.
Your customers should look happy in the photos you share. Leave the look dull and angry for the models on the catwalk.
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More and more clients are treating Instagram like a visual Google. When it comes to nail trends and hairstyles, people want images, not blog posts.
That's why Instagram is a natural marketing tool for trade shows. Although it takes time to update Instagram, it is a small investment to make to attract new clients and maintain a relationship with existing clients.
For more tips and advice and to boost your hairdressing salon or beauty salon, we will be happy to show you how to Wavy can work for your institution. Fill out the form and an expert will contact you to start your demo.
