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Everywhere, and especially here, you read that it is essential that your hair salon or beauty salon be visible on the web. But you shouldn't do just anything. Indeed, some mistakes, which are still too frequent, must be avoided.
In 2017, competition in the beauty industry is increasing. More and more hair salons and beauty salons are opening their doors, worse, certain services are being used and can limit the growth of your business.
To cope, you need to recruit new customers and retain them quickly. By turning to digital, you make your establishment visible and facilitate management. However, it is not enough to create a website and a Facebook page to succeed in the digital world...
Before you think about creating a website, or registering on social networks, you need to know why you are doing it. Indeed, having a website that will not be used is of very little interest.
Thus, clarify all the reasons why you want to digitalize your hairdressing salon or beauty salon. The same goes for social networks, it is not necessarily useful that your beauty establishment is present on Facebook, Instagram, Pinterest, Snapchat, etc.. Choose only those that will be useful to you according to what you offer and your clientele.
Wavy is the most intuitive all-in-one solution for your salon. Manage and communicate more easily.
Many of you are not digital specialists. So, before you take any steps, find out more. A website can cost between 500€ and 10000€. For a website that looks like your hairdresser's or beauty salon and allows you to book online, the budget required is not huge.
So don't rely on the first agency you find on Google, and do some more research before investing your entire budget. It may be interesting to choose a local agency but we recommend you to choose a service provider who knows how to adapt to your business.
Once you have created your website and social network pages, you need to maintain them. Indeed, if a potential customer comes across your Facebook page and there hasn't been any content for several months, they might think that your establishment no longer exists. In addition, you must also keep your website alive with articles, or more simply, photos of your creations.
When you get on Facebook, you have to be patient. People expect to have thousands of fans as soon as they create their page, but it's much more complicated. Little by little your community will grow and become loyal, that's when customers will come knocking on the door of your hair salon or beauty salon.
