MCB 2020: the exhibition officially cancelled

To preserve the well-being of its participants, the organizers of the "MCB by beauté sélection" announced the cancellation of the 2020 edition of the "Mondial Coiffure beauté", the largest professional trade show for the beauty and hairdressing industry in France, in parallel with the launch of a digital edition.

The MCB by Beauté Sélection is the "showcase" for key players in the global hairdressing market, both national and international, who wish to present their innovations and new products.  

Originally, the three-day international trade fair is scheduled to take place from 12 to 14 September 2020 at the Paris Porte de Versailles Exhibition Centre. As always, shows, conferences and several hundred exhibitors were on the programme of this Mondial Coiffure. 

Reasons for the cancellation of the MCB

The decision to cancel the MBC by beauté sélection is based on the fact that social distancing has been shown to be the only effective response to slow the contagion curve of VIDOC-19. 

With more than 50,000 participants and about 280 exhibitors in the same building, it would be almost impossible to maintain a physical distance between us and the others.

The General Manager of Standing Events also stated that to date, no government directives have been given to the organizers of salons such as the Mondial Coiffure. 

In addition, countries around the world introduced strict travel restrictions shortly after WHO declared the new coronavirus epidemic a pandemic on 11 March 2020. This makes it a major challenge for international exhibitors and visitors to participate in the exhibition. A large proportion of exhibitors and a significant proportion of visitors come from abroad.

In the face of so many uncertainties, it is with sadness that the Mondial Beauté Coiffure 2020 sees its programme cancelled, to be held in 2021.

About MCB

Launched in the mid-2000s, the Mondial Coiffure Beauté has become a leading showcase for the latest trends in the beauty industry, consolidating its position as a must-attend event for the beauty and hairdressing industries. 

MCB by Beauté Sélection offers you a unique encounter dedicated to the world of beauty. It isa singular, unique and professional event dedicated to beauty: hairstyling and beauty, aesthetics, make-up and nails. 

The event also brings together French and international professionals who give their opinion on hair and make-up. MCB by Beauté Sélection offers must-see events to present the new challenges of the profession and innovative practices.

For updated information on MCB, please visit: mcbbybeauteselection

The BCD from your couch 

In a scenario that imposes limits on travel and physical interaction, our role obliges us to offer alternative opportunities for business relationships in the beauty & hairdressing industry. For this purpose Wavy had anticipated and, in May, launched the BCD (Beauty & Hairdressing Digital) which was born in the hope of meeting again in 2021 at the MCB and facing together new opportunities and future scenarios.

Participate in the 1st online exhibition

On September 6th and 7th, take part in the first Beauty-Hairdressing Salon 100% digital and 100% free!
Find out about upcoming news and trends, and meet brands for free.

VIDOC-19 has created an unprecedented challenge for business. But don't worry, the digital BCD event will take place live on September 6 & 7, 2020 to help you seize the best opportunities.

  • Exhibitor pages for each brand to present their products.
  • Dating: The BCD puts you in touch with your favourite brands.
  • Anticipate market trends : Be ahead of the innovations and developments in the beauty & hairdressing market. Get an exclusive overview of the latest products and services.
  • Live-Chat: book a virtual meeting room to start discussing with suppliers/buyers.
  • Free participation: discover trends and get information about the beauty industry for free, whether you are a beauty pro or a brand representative. 
  • Online conferences : experts will share their best advice through online conferences to help you deepen your knowledge and find solutions to your problems. 

Get involved online on September 6 and 7, 2020. With the digital BCD by Wavy event, we help you facilitate your business activities in a digital space, free of charge, and from the comfort of your couch. Your safety is our priority!

For more information and to register directly :

If you are an exhibitor, click here.

If you are a visitor, click here.

Written by
Interested in beauty and hairstyling, I am Content Manager at Wavy. I am delighted to be able to share my discoveries in this sector with you today.

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