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Today, nearly 75% of French people get their information on the Internet before going to a beauty salon. If you are not on the web, you will not be able to attract these potential customers to your hair salon or beauty salon. If being present on the Internet seems complicated and expensive... put aside your prejudices. In recent years the Internet has become more and more democratic and it is becoming easier and easier to create a website without spending a fortune.
Companies such as Wavy, offer you a turnkey digital communication to find new customers and retain them in hairdressing and beauty.
Simple and quick to set up, Google My business will allow your establishment to be referenced on the search engine used by more than 94% of the French! Discover how to be number 1 in Google searches thanks to this tool.
Simply enter the phone number, address and opening hours will already be a great development and a potential increase in customers.
Every social network has its uses and none of them are useless! In addition to being totally free, they allow you to reach a large number of the population since 50% of French people are registered on at least one social network. Find out how to use the 2 most important ones for a hair salon or beauty salon. Facebook: The number 1 social network, whether you have a website or not, it's like the identity card of your salon or institute. It contains key information (phone, address, schedules), but also differentiating elements that allow you to stand out from the competition. For example, post discounts to attract customers during off-peak hours. You can also share photos of your different creations to make your customers want to come and come back. Never forget that you have to create desire and emotion ;)Instagram/Pinterest: These social networks have two uses. They are your portfolio, but also your source of inspiration. In addition to sharing your different creations, use them to discover new things. You will find the latest trends and even tutorials made by professionals. To grow your community on social networks, invite your customers to subscribe to your pages during or after their visit and explain to them what they can find. Also remember to update them every week :) We'll show you how!
By opting for the communication solution Wavy, you will have a website in the image of your hairdressing salon or beauty salon. It will be the showcase of your business and will list all the information about your establishment.
An online booking module will be integrated into your site to facilitate the booking of appointments. As far as social networks are concerned, the Wavy team will take over your Facebook page in order to regularly share content and keep your community alive.
An active and interesting page is an undeniable asset to attract new customers. For more information on these social networks, visit our complete guide to the best social networks for your hair salon or beauty salon.
