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While we were looking forward to putting 2020 behind us and entering a new year, we were reconfirmed for 4 weeks.
For the hair and beauty industry, as for so many others, it is a question of trying to survive the confinement, to be able to ensure the financial security of your salon and your employees.
The time has come to implement new marketing strategies in your salon or beauty salon.
Get ready for the coming year and prepare your show to welcome, despite everything, new customers thanks to these techniques.
People in your area are looking for establishments like yours every day. Make sure you appear in search engine listings on the front pages to attract the attention of potential new customers.
Wavy has many solutions to accompany you. It can be simple thanks to your Google My Business page that we will update each time.
We also use something called SEO, or Search Engine Optimization, to promote the website of your hair salon or beauty salon.
This will further help visitors to discover your salon and your services and can be particularly useful if you offer niche services that no other establishment offers.
It goes without saying that practically the whole world goes online during containment. Even if you were forced to close your lounge doors, it's time to upgrade your systems and get online booking to improve your digital presence.
In the post-confinement period and even a few days before, it is important not only to be accessible 24/7, but also to be available on multiple platforms.
Lounges that offer online booking functionality to their customers earn more than those that do not. So, with just a few clicks, you can increase your revenue and customer satisfaction!
A unique and consistent brand helps you stand out from other trade shows, whatever platform your customers find you on (website, Facebook, Instagram...). A brand image is more than just a logo, it is the philosophy of your hair salon, beauty salon or barbershop and what makes you stand out.
By ensuring that your website, social networking channels and all marketing communications look the same, you can make it easier for customers to connect with your business. They'll be able to easily spot your messages and instantly recognize that they're coming from you.
Social networks are increasingly dominated by video content, so it's time to hone your videography skills. You don't need any sophisticated equipment to create high quality videos. A tripod and a ring light will help you create beautifully lit videos that will appeal to customers.
This can be a great way to showcase your skills and share your best advice to avoid post-confinement hair disasters.
Find out here how to promote your hair salon with Facebook Live
As the effects and magnitude of the new coronavirus (COVID-19) continue to grow, the Wavy team wants to help its customers by offering half of all SMS messages.
No one could have predicted the impact that the coronavirus pandemic would have on our daily lives.
Don't lose your passion for your salon because of the stress of this period. Wavy is here to help you navigate the new standard.
To help you weather the storm while your hair salon, beauty salon or barbershop adapts to the "new normal", we have assembled the best resources to help you through this difficult time.
We've covered everything from financial aid to tips and advice.
Online retailing or the "click & collect" system represents an important source of revenue for the shows during this confinement. Whether retail has already represented a small or a large percentage of your establishment, the upcoming Christmas season and the wave of support for businesses closed during this containment offer a real opportunity.
For this, Wavy offers you a small guide to help you create your e-commerce site.
Take advantage of this confinement and plan all your events a year in advance.
Track the major events that occur each year that generate interest in your show and then create a promotion for each event. In this way, your marketing plans will reveal a global overview of your strategy and this will facilitate general follow-up.
Being proactive in the way you manage your hair salon or beauty institute will help you weather this storm and ensure the survival of your establishment.
If you need help getting the most out of your software Wavy, contact our team today.
If you are not yet a customer, this is the perfect time to request your free demo and find out for yourself.
