What is the program of the Mondial Coiffure Beauté (MCB) 2022 ?

Discover the program of the Mondial Coiffure Beauté (MCB) 2022 !

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As usual, the MCB or the World Hairdressing Fair, has a rich program in store for us. Between shows, conferences and other live demonstrations, you will not be bored during these three days of exhibition!

In this article, we summarize what you can discover.

As a reminder, you can find Wavy on Treatwell's booth : number O110 and R70

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The program for Saturday, September 10

• 3:00 pm: Are Green brands the future of hairdressing? - Cosmetic Trends
• 15h10 : Influence marketing in the beauty sector: a powerful media by Amandine Dupont - Digital Trends
• 16h10: Ultra-personalization of services: THE force of tomorrow by Eve Briat - Digital Trends
• 5:00 PM : Creating a hair brand, inspired by beauty brands by Elie Papiernik - Cosmetic Trends
• 17h10 : How digital has revolutionized the beauty market?- Digital Trends
• 6:00 pm: How to seduce the new generation for the beauty actors?- Cosmetic Trends
• 18h10 : Market research & Performance measurement by Nicolas Blicq - Digital Trends

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The program for Sunday, September 11

• 10:00 am - The power of knowledge, the freedom to be by Hilena Neto - Stage 360: A show by Wella's artistic partner that will show the importance of hair training
• 10:45 - Old-school haircut and hairstyle - The REUZEL Way by O'BARBERSHOP - Main Stage
• 10:45 am - FAQ by Yohan Menzoyan - 360 Stage: enjoy an interactive show by one of the hottest young hairstylists.
• 11:45 am - Beauty through self-image by Marc Dugast - Scène 360 : What if you could teach your clients how to enhance their self-image? Marc will present his MORPHORELOOKING method.
• 12:35 - Roots by Sandy Caron & Sébastien Caballero for FAUVERT - Main Stage
• 12:45 - Be Natural : A round around the loops by Aline and Marina Tacite - Scène 360
• 1:00 PM - Selling in bulk in hair salons: a development axis for salons - Cosmetic Trends
• 13h30 - How to manage the e-reputation of your salon(s) by Joseph Repain - Digital Trends
  

• 1:45pm - Trilogy: 3 tools, 3 artists, 6 models by Thierry Bordenave - Scène 360: 6 hairstyle models, 3 different tools, the rest is a surprise.
• 2:00 pm - Ludovic Geheniaux for HAIR LUXURY - BRAND STAGE COSMETIC TRENDS
• 2:30 pm - The golden dream by Team De France for VITALITY'S - Main Stage
• 2:45pm - Transformations by Stéphane Amaru - Scène 360 : A "Pixie Bob" cut and a "Shag" cut in 35 minutes in Watch and Learn for Stéphane Amaru. It promises to be a blast!
• 3:00 PM - The secrets of a perfect complexion on black and mixed race skin by Daw M'baye - Cosmetic Trends
• 15h45 - The Bride by Beata Bourillon - Scène 360: A moment of sharing for this show around the hairstyles of the wedding!
• 4:00 PM: Cutting and styling techniques with Uppercut nuggets by O'BARBERSHOP - BRAND STAGE COSMETIC TRENDS
• 16h15 - #Hashtag by Ivan Arniaud for WELLA - Main Stage
• 16h30 - Renew your customer approach to sell more by Eve Briat - Digital Trends
• 16h45 - Écrire notre histoire ensemble by Raphaël Perrier - Scène 360 : Raphaël needs no introduction. He returns with a show of excellence
• 5:00 pm - Draw me a salon by Elie Papiernik - Cosmetic Trends
• 17h15 - Golden Eye by INTERCOIFFURE FRANCE - Main Stage
• 6:00 PM - Street Hair Show for JACQUES SEBAN - Main Stage
• 6:00 pm - The Future of Beauty 2023 - 2024 - Cosmetic Trends

The program for Monday 12 September

• 10:00 am - Regenerative cosmetics by Thomas Busuttil - Cosmetic Trends
• 11:05 - The Emergent Talent - 360 Stage
• 12:15 pm - Grand Prize for Innovation Award Ceremony: Salon & Institute - Main Stage
• 1:00 PM - 3D Rose Nail Art by Anita Podoba - 360 Stage: First time on the MCB stage for nail art! Anita will give us her techniques to make beautiful roses in relief
• 1:30 pm - Awards ceremony: The Emergent Talent - Main Stage
• 2:15pm - "IDENTITY" by Kiko Ishimura - 360° stage: Presentation of the Identity concept, followed by an artistic demo and technical explanations
• 3:15pm - NTO SHOW HAIR TATTOO by Antonio a.k.a. NTO HAIR MUGEN - Scène 360 : Realization of a logo live on the neck of his model. Commented by Barber Guyhaircut
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And it's not over yet! The MCB program is unveiled day by day. Come back regularly to discover the program of new show for this Mondial Coiffure Beauté 2022.

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