.png)
.png)
Online booking is becoming more and more common in the hairdressing industry... You should have known!
With the exponential growth of digital technology, our habits are changing, and so are the ways we book our appointments, whether it's at the restaurant, at the doctor's, or at the hairdresser's. If different professions are adopting it, it's because it saves time and money.
Online booking helps you every day in your job as a hairdresser. Your (future) customers can make their appointment online at any time of the day or night!
When your customers decide to make an appointment via online booking, the appointment is added directly to your calendar. You then have all the information about the customer, i.e. first name, surname, telephone number, the time at which the customer made the appointment and the services or package chosen.
Why is this a time saver for you?
You didn't have to spend any time on the phone with him/her. A member of the Wavy team sets up for you all the services and packages that you offer to your customers.
Thanks to the information you give us from your service card, we indicate the duration of each service, so the online booking has a well-defined niche.
Customers who decide not to come, without calling you to warn you... You know how it is! Unfortunately, it's a recurring problem.
Thanks to online booking, your customers receive several SMS messages: a confirmation SMS when making an appointment and a reminder SMS 24 hours before the appointment itself.
This way customers can't forget the appointment they made, and if they are not too dishonest, they will cancel their appointment directly online or by calling you! This allows you to accept other appointment calls and thus ensure a better management of your agenda.
Wavy is not an online booking platform for 5 very good reasons:
We're not the star, this is your living room. This is also the reason why we create a website in your image, which is unique, and on which Wavy hardly appears! (There's a tiny little logo at the bottom right, but it's really tiny). What we want to highlight is your activity and your know-how.
Unlike an online booking platform, YOUR customers do not belong to us. We do not send them any information by email or SMS without your agreement, and we never mention Wavy. This is written in our general terms and conditions of sale: they are your customers and yours alone.
If we were to create an online booking platform, that would not be the case. Your customers would also be users of the platform, so they would be our customers, and we don't want that!
Reminder SMS, appointment confirmation SMS, and SMS campaigns are sent on your behalf. Because again, they are your customers and we do not want to set up a system where communications would be in the name of Wavy.
On an online booking platform, competitors from your city are also present. And finally, your customers would be encouraged to make an appointment with any other trade fair on the platform. We do not want the fairs to "exchange" customers. Our vocation is to help you build customer loyalty with a unique customer experience. That's why making an online appointment with Wavy is available on your website, your Facebook page, your Google My Business... On your interface and not among all your competitors.
Very often, on online booking platforms, you have to propose discounts and promotional offers to appear in the 1st results. Again, this is a model we do not adhere to. Your services are valuable and you should not lower your rates to get "new customers". "New customers" in quotation marks, because these customers are often in a race for promotion!
The challenge of Wavy is to help you find levers to build customer loyalty. Do not hesitate to visit our website for more information!
