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In the hair and beauty industry, customer loyalty varies enormously depending on geographical location. Larger cities tend to have less loyal customers than more rural areas.
This is why you must always cherish your customers. Loyalty is built through trust in your expert hands and the pleasant atmosphere of your hair salon or beauty salon.
In addition to considering your customers as true queens and kings, setting up a loyalty program is a winning strategy to attract new customers and expand a loyal clientele.
A loyalty program brings you many advantages for the durability of your salon. As the name suggests, it not only helps you to retain your customers and ensure their next visit, but also to stabilize or even increase your salon's turnover.
We have dedicated an article detailing the 5 main advantages of setting up a loyalty program, find out how to sell more and thus increase your turnover and your average basket!
A loyalty program is a rewards program that a salon offers its customers to ensure long-term business by offering discounts, rewards, coupons or even free services.
The jackpot is one of the most popular loyalty programs. It is easy to implement and simple for your customers to understand.
A percentage of the ticket will be put into the customer's kitty, and the customer will receive a discount on the next visit, up to the desired amount of the kitty.
In order to ensure customer visits on a short term basis, you can define a validity date for the pool, for example 12 months. At the end of the 12 months, the "potted" amount will disappear from the jackpot.
The gift card is also very common in shops, we have all received at least once a gift card for Christmas or a birthday.
If you still don't know it, the gift card is purchased in addition to the services you offer. It can work as a voucher for a future visit, but is best known as a gift for a family member or friends. It works as a means of payment for the recipient.
To find out more about gift cards and their benefits, go here.
This loyalty program aims to reward the sponsoring customer, but also to acquire new customers, the godchildren.
The godchild must indicate who his or her sponsor is, and receives an immediate discount on the first visit. The sponsor also receives a discount after so many godchildren. The reduction can be counted as a percentage or in euros.
It is a card that is also often found in restaurant services. It works very simply: after a certain number of visits, a service, package or product is offered.
You can define yourself the number of visits and what you want to offer your customers.
The customer buys the products or services in advance, and a counter allows the number of remaining visits to be defined in advance.
This loyalty program is interesting for customers who are already used to you, for example a customer who always takes the same package, or who always buys the same product.
The VIP card is a purchased card that allows you to have a certain number of discounts on services or products that you select, over a given period of time. You can offer this VIP card to customers who already come on a recurring basis, to thank them for their loyalty. You can also offer this card to customers who come on a more recurring basis.
Your job is in every way human, but loyalty programs allow you to really be part of a customer relationship and loyalty approach.
By rewarding your customers with discounts or services offered, you retain your customers and attract new ones, who must then be retained as well.
You will have understood it, a loyalty program for your hairdressing salon or beauty institute ensures the increase of your turnover and your average basket.
You are also advised to read 5 advantages of having a loyalty programme in your hair salon or beauty salon .
