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Valentine's Day is fast approaching, so it's time to step up your efforts and prepare for this day of lovers.
It is really worth the effort because Valentine's Day is an ideal opportunity for you to increase the sales of your products. So play your cards well and you will increase your winnings.
Ready to get to work?
We share below some ideas for simple actions to implement in your salon, in order to attract and retain your customers.
If you are presenting offers and promotions for Valentine's Day, opt for a romantic decoration in your living room. Make customers feel that your living room is the perfect place to make themselves look beautiful for this special day.
Your shop window is your most valuable advertising space. Valentine's Day merchandising (techniques for presenting products or services) should be highlighted in the window facing the street. Don't underestimate the power of "talking to the street".
Choose a theme, be bold. Get help from Pinterest and then choose decorations and retail products that tell a story.
Use roses or flowers for example to decorate your shop window, we have also thought of you. You can now buy flowers from Pampa, with a coupon code "WAVY10" of -10% that you will use for your Valentine's Day decoration or that you will offer to your customers on D-Day.
The hair salon's decoration and atmosphere influence the mood of your clients and therefore the amount of time they will spend in your salon and the amount they are willing to spend.
The colours traditionally associated with Valentine's Day are red, pink and white, while the symbols of hearts, roses and Cupid, the Roman god of love, figure prominently in the decorations.
Remember that consistency is the key to creating a good atmosphere. So choose a theme and use it throughout your promotions.
Also, focus on music and choose your living room playlist carefully. Opt for romantic themed music, rather than a collection of wacky songs, which can induce negative emotions. Remember that the "psychological" comfort of your customers is as important as their physical comfort.
A few days before Valentine's Day, consider sending SMS messages to your customers. It's a great way to let them know about a current promotion or to contact customers you haven't heard from for a long time.
With Wavy, it is extremely easy for salon owners to attract customers on special occasions like these. You can send a personalised SMS, and everything can be done on the software via your back office. Once completed, you can also evaluate your sales and analyse which ones generated the most profit for you.
Use SMS campaigns to send discount codes to your most loyal customers as Valentine's Day gifts. Your Wavy software will identify these best customers easily.
You can use offers or discounts, whichever is most appropriate for your institution. Your customers will be surprised, delighted and touched by the gesture.
Remember: if you decide to use discounts, make sure they are only valid on quiet days.
Identify the free hours on your software, then remind customers that you still have a few appointments left with SMS messages offering last minute makeovers for Valentine's Day. But be careful not to give the impression that your living room is empty and that you desperately need to work.
We all know that social networks are a great way to interact with your online customers and attract them. So choose a strong visual aspect and respect it throughout your Valentine's Day campaign for consistency, both on social networks and offline. And of course, use relevant #hashtags.
Don't wait until February 14th to start celebrating Valentine's Day on your hair salon's social networks. In early February, post hair and beauty tips, little-known Valentine's Day facts and anecdotes, and recommended retail products.
Wavy helps you and animates your Facebook page once a week, so that you are always in touch with your customers. To help you, Wavy has created a kit especially for your Facebook page and your Instagram account. You will find pretty visuals in the colors of Valentine's Day.
Why not offer free treatment upgrades or extras to customers visiting your salon on the 14th. Don't forget to link this generosity to the theme of the day.
Again, talk about it on social networks to attract customers.
Collect through these contests, likes, comments and follow-ups, in order to win potential customers and attract them to your salon.
Having an active Facebook page is one of the most valuable marketing activities you can do to build customer loyalty.
Once you show how much you care about your customers, ask for love in return! Remind them at the end of each appointment to review their experience in your salon or beauty salon through the 5-star ratings or on your Facebook page.
You can never thank your loyal customers enough. Why not use Valentine's Day to show your appreciation?
When a customer buys a hair or beauty product from you in the period before D-day, slip a Valentine's Day card into their carrying bag. You can also include a gift or promotional product.
Make it a surprise and it will certainly generate a lot of buzz around your living room.
Don't forget this important part of the population who may feel a bit left out on the 14th.
Give singles a reason to spoil themselves and celebrate their independent status. They'll love you for it.
Think about pampering events, gift card offers, retail promotions - all for singles. Let's face it, there's nothing like a treatment or beauty therapy to cheer up valentines and valentines.
"Do a good deed" by raising money for a local charity on Valentine's Day. This creates many marketing opportunities to promote the fundraising events in the salon, on your website, social networks and in the local press.
It's no secret that engaged employees, those who see themselves as connected to the salon and the culture of your establishment, are happier and more likely to provide exceptional customer service.
Your customers are more likely to feel nourished by your salon when your employees feel nourished too! In February, you could :
On the 14th, post on social networks a photo of your team in your themed lounge and wish your customers a happy Valentine's Day.
For more ideas, see the special Valentine's Day 2019 article
Your work doesn't stop on February 14th. Use Wavy to check your Valentine's Day performance and evaluate the marketing activities that worked best and generated the most benefits for you.
Are your marketing efforts worthwhile? What do you need to change for next year? Interested in getting started with Wavy ? Contact us for a demonstration of the software.
