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Throughout the year, you have the opportunity to energize your hairdressing salon or beauty institute thanks to the different events of the year.
The year is punctuated by Christmas, Chandler, Mother's Day and Father's Day, etc. There are 6/7 events that allow you to have fun and have a good time with your employees and customers.
In order to help you increase your earnings and attract and retain your customers during this period, we have prepared a list of simple ideas to implement in your living room . We let you discover them in this article.
First of all, Valentine's Day is a time when partners want to look good for each other. Everything is conducive to beauty and well-being, that's all a customer is looking for when they walk into your hairdressing salon or beauty parlour.
In France, 46% of couples celebrate Valentine's Day, which means that about 1 in 2 couples are inclined to buy a gift for their partner. Be careful in your communication and in the creation of your gift boxes and gift vouchers. A couple is not necessarily a man and a woman, today it is also a man and a man or a woman and a woman.
A window with a special decoration always attracts the eye of passers-by and makes them curious. Nevertheless, it takes about 7 seconds to really attract attention. 60% to 80% of passers-by who appreciate a shop window will enter the establishment.
For local residents, the window of your hair salon becomes a visual habit and they no longer really 'see' your business. They may pass by your shop window 2 to 4 times, and they no longer pay attention to your salon.
If you change your decoration regularly, passers-by will always have a curious eye to see what's new in your shop window.
The showcase is important because it reflects the image and atmosphere of your living room, but the interior of the living room should not be neglected. Try to keep the same tone in your decoration and use the same colours.
Generally speaking, red and pink are the colours of Valentine's Day. Red is passion, intense love. Pink is a dynamic colour that represents feminine delicacy and evokes happiness, tenderness and seduction.
If you've used fake snow for Christmas, take the opportunity to reuse it on Valentine's Day. You can also accentuate the atmosphere of your living room with scented candles. In general, play on all 5 senses, especially by highlighting your products so that customers can touch and smell them.
Likewise, focus on the music and choose your lounge playlist carefully. Choose music with a romantic theme, rather than a collection of zany songs that can induce negative emotions.
You can make discounts on benefits for all people coming as a couple. For example 2 services for the price of one or -50% on the 2nd service (by charging the most expensive service without discount).
You can also offer your services at slightly higher rates and give a product at the end of the service. For beauty salons, duo massages are very popular. For hairdressing salons, offer hairstyles such as braids and chignons.
Get your Valentine's Day gift cards ready! Suitable for both men and women, a gift card is a great way to solve gift dilemmas during this holiday. Gift cards are also in demand, to offer only for the partner or to offer and to offer each other (duo benefits). Offering a monetary value to exchange for your services is a fantastic option for undecided customers. So make sure they are attractive, professionally designed and printed. Your gift cards should be of high quality and reflect your salon brand. Also, remember that selling gift cards is a great customer acquisition tool. Consider doing a Facebook ad showing your salon or beauty salon gift cards as the perfect Valentine's Day gift, targeting people in your city.
If you are using Wavy, you can easily start using the gift card functionality, which automates the whole process and allows you to monitor all your gift cards very easily.
Do you have an acquaintance who works from home? Ask her to come to your living room especially for Valentine's Day.
While you are cutting your client's hair in your salon, your acquaintance is making her hands look beautiful.
Do you have a business near you that offers services that complement your own? Join forces and offer discounts at each other's premises. For example, if you are the manager of a hairdressing salon, inform your customers that they get a 15% discount at the beauty salon next door, and vice versa.
If you have unsold Christmas gift sets, take the opportunity to put them back on display and offer them for sale. If you have products that sell poorly, combine them with products that sell well.
This allows you to sell out your stock for products that you sell with difficulty and ensures the success of your gift box for the assembly of your products. Gift sets don't rhyme only with products! You can also prepare gift boxes composed of a product, a service and a candle or a jewel for example.
The plus: give your customers the opportunity to write a little word directly on a card!
It's a chance to be creative and make it easier for your customers to buy gifts!
Diversify your resale products by offering jewellery, candles, scent diffusers, clothing, etc. This is once again an opportunity to associate yourself with a local business by buying products at the purchase price, and reselling them at the same price as the business. The image of the product should be similar to the image of your salon, but the idea behind this action is to help the growth of the local business and therefore the notoriety of the shop in question. You can also make a partnership with a florist.
Your products usually cost between 20 and 30 euros, like a bouquet of flowers. For each service, offer a bouquet of flowers to your customer and for each bouquet sold, the florist offers one of your products. In your hairdressing salon or beauty salon, you may not have room to receive bouquets of flowers, so direct your customers to the florist when they collect, telling them that they can take advantage of a discount at the florist next door.
The businesses around you are not your competitors, or the other way around! It's a way to make the life of the neighborhood more alive and to gain notoriety and embellish your image. If you don't want to associate, you can also simply offer a rose to your customers.
The SMS campaign is an extremely efficient means of communication, 90% of SMS messages are read within the first 10 minutes. With smartphones, you can even see the beginning of the message on the screen without opening the SMS and you can quickly generate interest. SMS messages are simple, clear, precise messages thatinform customers instantly. SMS messages have a cost, the price of which depends on the number of SMS messages sent (number of customers in the customer file). At Wavy, the SMS is 0,07€ HT/SMS.
Find out how sms campaigns can help you build customer loyalty.
Facebook and Instagram are the social networks to prioritize, the more you forget, the more people you will reach. If you've already made a splash on previous Valentine's Day, or on other events, now's your chance to showcase them!
At Wavy, we have prepared a special Valentine's Day Facebook Kit, in which you can upload photos for Facebook and Instagram, and which also offers publications to put with the photos.
I download the Facebook Valentine's Day Kit.
If you have a website, take the opportunity to put your information on it! Either you have a page dedicated to your events, or we can create an alert strip that will appear at the top of your website.
The alert banner allows you to communicate in a simple and effective way the discount, gift boxes or other that you have set up in your hairdressing salon.
Word-of-mouth remains the most effective means of communication and costs you 0€! Your customers are your best ambassadors, they will always have better credibility than you, the show manager. Don't hesitate to ask your loyal customers to recommend you to their friends!
You want to set up means of communication in your living room but you don't want to take care of it?
Discover our communication offer to attract new clients and to keep your current clients loyal. We take care of your Facebook page with 1 publication per week, we offer SMS campaigns, we create your website and we strongly advise you to set up online booking in your salon.
