.png)
.png)
Throughout the year, you have the opportunity to energise your hairdressing or beauty salon with seasonal events, national holidays and local events.
The summer season has just begun!
We can therefore expect a high level of activity in wedding ceremonies. Summer is a time of high temperatures, seaside holidays and blooming flowers. This season is therefore the ideal time to celebrate the most important union of a lifetime. This long-awaited day should be enhanced by your services, but how do you showcase them?
To help you increase your earnings and attract and retain customers during this period, we have prepared a list of simple ideas for you to implement in your salon.
Did you know that it takes about 7 seconds to really get a customer's attention?
In fact, 7 seconds is the average speed of a passer-by walking 10m through a shop window. These seconds are the time to create an intense visual impact in order to attract the customer to slow down and decide to take a closer look at your window and then enter your salon.
Your shop window is the first visual of your salon so an original decoration will always attract the eye of the passers-by and make them more curious.
For local residents, the window of your hairdressing salon becomes a visual habit and they don't really pay attention to your business anymore. So, by changing the decoration regularly, passers-by will always keep a curious eye out for new developments in your shop window.
To remain consistent, try to keep the same tone in your decoration and use the same colours. The window display is important as we have seen, but you should not neglect the interior of your salon.
In general, white and pink are wedding colours. White represents elegance, delicacy and freshness. Pink is a dynamic colour that evokes happiness, tenderness and seduction. There is no ideal colour combination, the colours that best suit your living room are those that reflect your personality. It is best to use light colours and a simple design to highlight your living room.
Also, you can accentuate the atmosphere of your salon with fake decorative candles for example. It is also important to play on the 5 senses by putting your products in front of customers so that they can touch and smell them.
Finally, don't forget the lighting in your salon, as it is essential to highlight your services.
Did you know that 90% of SMS messages are read within the first 10 minutes? With smartphones, you can even see the beginning of the message on the screen without opening the SMS and you can quickly generate interest. SMS are simple, clear and precise messages that can inform customers instantly. SMS messages have a cost, the rate of which depends on the number of SMS messages sent (number of customers in the customer file). At Wavy, we propose a rate of 0,07€ HT/SMS.
Facebook and Instagram are the social networks to prioritise, it is important to note that it is not the number of posts that counts but the quality of your publications. Indeed, everything depends on the quality of your content and therefore ultimately on the engagement that your posts will generate.
For example, if you have done buns or other hairstyles on brides, this is your chance to showcase them!
At Wavy, we have prepared a special Facebook Kit for brides, in which you can download free visuals for Facebook and Instagram.
Download the Facebook and Instagram Kit for Brides here.
If you have a website, take the opportunity to put your information on it!
Either you have a page dedicated to your events, or we create an alert strip that will appear at the top of your website.
The alert banner allows you to communicate in a simple and effective way on your discounts, your new services but also on your new collaborations with businesses.
Word of mouth is still the most effective means of communication and costs you €0! Your customers are your best ambassadors, they will always have more credibility than you, the salon manager. Don't hesitate to ask your loyal customers to recommend you to their friends!
Don't forget that digital word-of-mouth exists! You can therefore suggest to your most satisfied customers to post reviews on your Facebook or Google My Business.
If your salon doesn't offer specific wedding styling, don't hesitate to send a message to the Hairdressers World Facebook page. With the answers you get, you will be able to suggest to your client a salon she can trust for this very important hairstyle.
When making your bun or other services, use styling products such as hairspray to make sure your hair stays in place all evening!
On this special day, the bride should look her best! Don't forget to offer her hair accessories to decorate her bun or hairstyle that you have made.
The wedding season is a great opportunity to develop a position in the minds of your salon or beauty salon customers, so take advantage of it!
To promote your services and potential discounts, Wavy helps you save time and target the right customers at the right time with the Wavy communication package. Our cash register software is designed to help you implement growth strategies simply and effectively. To find out more, request your free demo.
And finally, if you want to know how to prepare the next events of the year? Just go here.
