So I've got a simple route. I'm a hairdresser's daughter. My mother opened a multi-ethnic salon when I was 9 years old and since that age I've been into hairdressing! I did a normal school education in science and social economics and then I got my hairdressing diploma. Since 2002 I've been doing just that!
I love everything about hairdressing. Everything from A to Z!
The Birchbox concept is really the pioneer in France in the beauty industry. We send 5 sample products and products in completely normal formats, so that women can discover a different beauty universe, with completely open proposals with brands from all over the world. We have access to about 800 brands in all. There are more than 6 countries participating: United Kingdom, Belgium, France, Spain, United States. I have to forget one but I think I've already said it!
This is simply to best meet the expectations of consumers and the Birchbox community. In this way, they can discover the products verbatim, use them, and try them directly. In this way, they can refine their tastes and consume better.
Yes, they always have access to new products and a huge range of choices. They can go directly to the shop, or the e-shop, to get their prescription we talked about here. They can equip themselves properly.
Here we are very "house" spirit, cocooning, the person who makes his appointment can come in all relaxation because it will not be disturbed at all. We're not on the street at all, so there's absolute privacy so that she can make the most of her passage, until if she wishes, to take off her shoes to be as comfortable as possible, like at home!
Thanks to social networks, Birchbox really works with digital. We focus on Instagram, Facebook, e-mailings, Twitter, all this information circulates in the community. They can be informed in a timely manner of everything that's happening with the brand.
The idea of having a private room, being alone, not having any disturbance, doors, or telephone. It really is absolute tranquility. We also organize masterclasses. It's true that it's interesting to have a different place to be able to exploit the discussion, the communication, and especially the tranquillity.
We offer all types of services, from the most traditional to the most complex: from colouring to cutting, hairstyling, but we also accompany them in the look and image they want to choose. I am there to follow and accompany them in their choice.
I'm all alone. That's good because we have a pretty intimate relationship, so it's comfortable.
So the one I like the least is having to catch up on the work of my very dear fellow hairdressers. By the way, yesterday I made an SOS call "Pull yourself together" (laughs). Otherwise, what I prefer is simply the smile of the person who will come out and will be satisfied with what they have asked for!
So for this area, we have a great team of people who are very competent to take care of it. I'm really here to take care of the person.
I'd say preserve his passion for and against all.
I had a friend who offered me tickets to the hair salon, and I went. I almost immediately looked for a checkout solution because I know I love cutting hair, styling, coloring...
But all that's accounting is less my cup of tea. I saw this cash register software proposal that was totally in line with Birchbox's identity, which is digital. I thought that it could very well work well to simplify everything that happens on a daily basis, appointments, reservations, phone calls... All that comfort. And also a simplified cash management, it was for me an absolute ease.
It makes my life so much easier, I just have to check my iPad and see what's going on. I see on my schedule that everything is organized, the times are set in a good way. It's linear. There's no jerking. However, if someone has made a mistake, it can be rectified on the spot to correct the shot. Quite frankly, it's really a great tool because it's very easy to use.
Appointment confirmation by SMS, because it gives them a reminder to make an appointment.
Fewer people pulling out? I don't know yet. I don't have enough back yet to tell you. But in any case, the fact that they have the reminder SMS also allows them to be able to call me if there's anything, or leave me a message, or warn me in advance that they won't be able to be there, and the gentlemen too! Because gentlemen are welcome too!
Completely, you're often overwhelmed and focused. If we can have a tool like this on the side to take the burden of all the paperwork, and waste time on making phone appointments. Honestly, I totally recommend it!
What's more, you're all alone, so the Wavy application really helps you on a daily basis! Yes moreover! I admit that I've already worked with teams of 3-4 people and frankly, even if we each take turns with the client, it's much more comfortable to have this solution.
I had a customer last week who was perfectly comfortable and cozy, and she delighted me because she took off her shoes, she lay down on the tray and I thought "There, that means she feels at home!" That's a nice anecdote! Thank you Nathalie! Thank you!