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In France, 93% of Internet users use Google when they search for something on the web and 75% before going to a hair salon or beauty salon! Being referenced on Google my Business allows you to increase your visibility in the first results for free...
Today, Google attaches more and more importance to local searches. Indeed, when an Internet user searches for "salon de coiffure Paris" on Google maps, he will never find you if you have not filled in your details on Google my Business.
1- Visibility: Google geolocates Internet users when they do a search to offer them the most relevant information.
2- Your living room card for all: Filling in your opening hours and days allows users to evaluate the correspondence of their schedule with yours.
3- Comments: On the Google page of your hair salon, customers can leave reviews and rate your establishment.
4- It's free! While paid referencing can quickly cost a small fortune, local referencing with Google my Business is totally free. Why not?
Wavy is the most intuitive global solution for your salon. Manage and communicate more easily.
To get started, go to Google my Business and click on MANAGE MY PROFILE.
Next, you will need to reference the name and address of your hair salon. Once this first step has been completed, you will have to wait for Google to validate your establishment. Two solutions exist: By mail: Google sends a letter containing an activation code within two weeks.
By phone: This option is not available for all establishments. Make sure you can answer the phone number provided to receive your validation code.
In order to optimize your chances and to be as visible as possible on Google, make sure to complete your business listing.
Your name: It must be identical to the real name of your establishment so that you can be found more easily.
Contact information: Feel free to provide as many means of contact as possible to make sure you don't miss a customer. Website, landline number, mobile number and email address.
Photos: Be sure to publish photos of your salon, but also of your creations to attract customers and make them want to visit you!
Description: Both synthetic and practical, this description should inform and make customers want to come to your salon!
Notice: They can be essential, as long as your customers are satisfied ;) ! If the opinions are negative, take a step back, always respond professionally and apply the changes so that there are no more negatives.
Being present on the Web is essential. So don't wait any longer and create your Google my Business page. It's fast, free and good for your hair salon!
You want to go further in your digital communication, for example with a website or animate a Facebook page, to find out more, discover our Communication offer or contact us at 01 86 26 12 12 ;)
