Attracting customers

Hair salons, barbershops and salons: How to prepare for Mother's Day and Father's Day?

Mother's Day and its male counterpart, Father's Day, are popular events in France, with 71% of people celebrating them. This is an excellent opportunity for you to increase your number of customers and to propose unique offers.
Aurélie Pauker
May 9, 2022

Why does the music in your salon affect the customer experience?

90% of customers prefer to hear music in hairdressing salons. But as the saying goes, "There's no accounting for taste", and everyone has their own taste in music. So how do you choose the right playlist to suit the atmosphere in your salon?
Aurélie Pauker
March 28, 2022

Why offer solid shampoos in your salon?

Solid shampoos are one of the biggest trends in the hairdressing world today. They represent a real asset for your hair salon. We have selected for you an expert brand in this field, to offer you the best products on the market.
Aurélie Pauker
March 14, 2022

3 tips for promoting your hair or beauty salon locally

If you want to attract a local clientele, it is essential that you list yourself online. Your customers will search the internet to find a salon near them.
Aurélie Pauker
March 2, 2022

Expand your hair or beauty salon with the TikTok social network!

TikTok has quickly become the social network of choice for acquiring new customers. Some hairdressers have understood this and now have thousands of subscribers.
Aurélie Pauker
February 25, 2022

What is a modern trade fair in 2022?

Modernising your salon is a job that, in reality, never stops. In order to provide your customers with the best possible experience, to recruit and retain your staff, and to achieve continuous turnover growth, it is essential to keep up to date with the latest market developments.
Aurélie Pauker
January 20, 2022

How to display your resale products in your living room?

Resale products allow you to increase your turnover and improve your profitability, provide a complete diagnosis and build customer loyalty. Your resale products represent a high profit margin in the salon, and are therefore a real source of income.
December 17, 2021

How do you define your salon's goals for 2022?

It's almost the start of a new year. Every new year you need to take the time to sit down and do a little planning. This is to ensure that you are able to keep your salon or beauty salon afloat and on track.
December 10, 2021

Understanding Google to position your hair salon

This article on SEO for hair salons will provide you with the best marketing strategies to get your hair salon on the first page of Google search results. This way, you will outrank your competitors and generate traffic to your website.
November 26, 2021

How to implement Black Friday in your hair salon?

This year, Black Friday will take place on 26 November 2021. This is a huge opportunity and it is even more important that you have your ideas for your hair salon or beauty salon. 
November 4, 2021

How do you manage the Christmas period in your hairdressing salon?

It's that time of year when the snow falls and the wind blows... The Wavy team, which has been with you for more than 4 years now, is witnessing the overwork you are experiencing in your living room.
Aurélie Pauker
November 1, 2021

Increase sales in your hairdressing salon or beauty salon with gift cards

It's officially the season for gift cards, a market that's constantly evolving. Even though gift cards have been around for decades, their popularity is not only obvious, it's growing! It's no coincidence that gift card service is one of the most used services during Christmas. 
November 1, 2021

Instagram Reels to promote your hair salon or beauty salon

According to DemandGen, 73% of internet users are more likely to buy a product or service after watching a video. So if you're (still) wondering about the value of including videos in your content, you'd better do it!
October 22, 2021

Expand your living room with communication solutions Wavy

To be a successful hairdresser, you need to master techniques of cut, colour and style, but not only that. Managing your communication and marketing, attracting new customers, building customer loyalty, strengthening relationships to create a bond of trust...are also elements
October 14, 2021

Top 5 features Wavy

Wavy has always had the ambition to offer beauty professionals reliable and innovative solutions. Thanks to its application, a simple and efficient tool for the collection, management and communication of your salon, Wavy can help you save time and money.
Aurélie Pauker
September 23, 2021

Terre de Couleur, the first plant-based colouring to be launched on Wavy Store

Terre de Couleur products are renowned for using the virtues of essential oils and other 100% natural active ingredients. It is also the leading brand of vegetable hair colouring on Wavy Store .
Aurélie Pauker
August 30, 2021