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Our day with the brand Kadus Professional!

Discover the day of the team Wavy Store with the permanent and semi-permanent hair color brand Kadus Professional!
December 23, 2022

4 tips for defining the resale price of your products in a hair salon or beauty salon

Product resale has many advantages to offer beauty professionals. It is ideal for improving your immediate profitability and building customer loyalty. However, it is often difficult to determine the right price or to highlight the right products.
Aurélie Pauker
April 11, 2022

Rodolphe & Co, the natural and organic professional hair care brand

Rodolphe & Co is a professional hairdressing brand whose products are mostly Ecocert* and Cosmebio** certified.The brand was founded by Rodolphe Diotel, a hairdresser and colourist who stands out for his exceptional knowledge and his desire to develop a safe, fair and
December 3, 2021

How do you retain your employees?

In the hairdressing and beauty sector, it is increasingly difficult to recruit good employees, but also to retain them. So once you have found the right person, it is important to put in place actions to retain them.
Aurélie Pauker
September 14, 2021

Terre de Couleur, the first plant-based colouring to be launched on Wavy Store

Terre de Couleur products are renowned for using the virtues of essential oils and other 100% natural active ingredients. It is also the leading brand of vegetable hair colouring on Wavy Store .
Aurélie Pauker
August 30, 2021

6 tips for a successful return to school

The start of the new school year is fast approaching. It's now or never to take action to get organised and achieve your turnover objectives. To do this, discover our top 6 tips to help you prepare for the new school year with peace of mind. 
Aurélie Pauker
August 5, 2021

How to adapt your management to generation Z?

Generation Z, i.e. people born from 1995 onwards, are already more and more on the labour market. As a manager, you need to know how to adapt to this new generation by implementing a management style that meets their expectations.
Aurélie Pauker
July 29, 2021

How do you design the logo of your hair salon or beauty salon?

Creating a logo is a must when starting a business. It represents your salon and has a major impact on how your customers will perceive your establishment.
July 15, 2021

Discover the programme of the Wavy week

The Wavy week is a series of lives, dedicated to the hairdressing and beauty community, accessible for free, via the website: It takes place from 7 to 11 June 2021, and will be an opportunity for you to discover the team Wavy, to discuss with us, to participate in training lives
May 21, 2021

How to create a QR code: the ultimate step-by-step guide 

QR codes have modernized our shopping and research experience. Customers with smartphones can now initiate actions such as visiting a website, initiating a conversation or phone call, pointing to a location on Google Maps, etc. with a single gesture.
March 12, 2021

How do I put the booking online on my Facebook page?

You have decided to opt for online booking because you have understood the benefits it can bring to your hairdressing salon, there is only one thing missing: informing your customers of this new feature.
Aurélie Pauker
January 4, 2021

How to go on holiday with peace of mind as a hairdresser or beauty salon owner

As the manager of a hair salon or beauty salon, it is not always easy to cut ties with your company when you are on holiday. However, holidays are synonymous with rest and well-being, not stress! All you have to do is prepare your departure
July 15, 2020

Le Beauté Coiffure Digital by Wavy, 1st digital salon in the beauty & hairdressing sector

Professionals in the sector are turning to a new event: the Beauté Coiffure Digital, the sector's first 100% online and 100% digital event! But first, what is the Beauté Coiffure Digital?
May 25, 2020

How to ensure the communication of your salon before it opens?

Do your hair, you know how to do it! But attracting people you don't know to your future salon may seem like a more complicated task... And for good reason, your hairdresser's salon has many means of communication today.
Aurélie Pauker
October 25, 2019

What are the differences and similarities between Facebook and Instagram?

Promoting your hair salon or beauty salon on Facebook or Instagram is a must. You know it, you see it, but how do you do it?
Aurélie Pauker
October 22, 2019

How to deal with undecided, routine and high-risk clients?

As a hairdresser, you meet different types of people every day, and the way you deal with these customers must vary.
Aurélie Pauker
September 26, 2019