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Facebook has 33 million* users in France. This makes it the leading social network in France. Despite recent criticisms about the processing of personal data, Facebook still has more and more users. Today, millions of companies choose Facebook to market their services and products to their customers. So why not you? You are not yet convinced by the effectiveness of Facebook for your hair salon's communication? The Wavy team gives you 10 good reasons to get started and create your Facebook page!
Facebook has 33 million* users in France! Compared to the French population, a little more than half of the French people have a Facebook account! So there's a good chance that your customers are on this social network. Hence the importance of having a Facebook page to promote your hair salon!
Did you know that each Facebook user has an average of 177 friends**? And on Facebook, your fans' friends can be future fans of your page... and therefore potential customers! As a famous saying goes: "friends of your friends are your friends"! As soon as you publish on your Facebook page and one of your fans "likes" your publication, one of their friends is likely to see your publication on their News Feed too, thanks to their friend's action! Facebook is a very viral tool.
All targets are represented on Facebook. You can reach men, women, thirty-somethings and fifty-somethings alike! Yes, the 45 - 54 year olds represent 11%*** of Facebook users in France! The social network has the ability to identify each of its users based on their interests, age, gender and location. This gives you a huge advantage in targeting potential customers for your hair salon. Facebook allows you to produce (paid) advertisements to target potential customers. For example, you can target women aged 20-50 within 20km of your salon.
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Hair salons are by nature social environments. As you know, customers like to go to the hairdresser to talk. Your customers will love being part of your Facebook community and chatting with you! Having a Facebook page will help you maintain a close and complimentary relationship with your customers. The comments left on your publications as well as reviews will help you get to know them better.
Whether you have just opened your salon or have been in business for a long time, your goal in getting new customers is to increase your notoriety. Having a Facebook page will therefore allow you to differentiate yourself from the competition and make your salon known to a wider audience.
Do you have a new product line? A new employee coming in? You are closing your living room for a few days of holiday? Are you organising an event? Let us know on your Facebook page! Customers will appreciate being kept up to date with news from your salon. Facebook is the ideal way to share your services, publish photos of your latest nail art, trendy cuts, "before / after", create contests or promote gifts and special offers.
Creating a Facebook page and publishing it will cost you nothing... Except a little of your time! You will be able to promote your new services and products via posts on your page without spending 1€! Be careful not to dedicate your Facebook page only to your commercial offers. Your page must remain a friendly and attractive place.
Customers who like the Facebook page of a hair salon or beauty salon feel like privileged and loyal customers. Thanks to your Facebook page, you can offer exclusive offers to those who follow you on Facebook. You can also encourage them to like your Facebook page by offering them a 10% discount on their next visit or share your Facebook page to receive a gift with their next purchase at your salon. You can offer discounts to fans of your Facebook page who mention the specific Facebook publication. For example, ask them to show you the publication they are referring to and check that they are a fan of your Facebook Page as a courtesy! Since these discounts are only for fans who follow your Facebook Page, customers will want to follow your Page more closely. You will then increase your community and your visibility thanks to fans' recommendations to their friends! Facebook is a great tool for your salon communication! You still doubt it? There are still 3 more good reasons to read!
Every Facebook page has a notice section. So your customers can leave reviews easily. You know it now: Facebook is viral! Positive reviews encourage customers to come to your living room. Encourage your customers to write positive reviews on your Facebook page and give it a 5-star rating! We tend to leave comments when we are not satisfied with a service, so when a customer is happy, take the opportunity to ask them to leave a positive review on your Facebook page. Don't hesitate to respond to reviews whether they are positive or negative. A good rating will attract new customers to your Facebook page and therefore to your hair salon! Know that even if you have negative reviews, don't panic, it's not a bad thing. Respond to negative comments in a professional manner with transparency and trying to understand. Your fans will appreciate your honesty and professionalism.
As we saw above, Facebook is a free tool to promote your salon. If you don't have a professional website, you can create a Facebook page for your hair salon. Be careful not to create a "Facebook profile", but a "Facebook page".... When customers arrive on your Facebook page, they are able to find all the necessary information they are looking for on your salon: location of your salon, phone number, opening hours, services, photos and reviews.
A Facebook page is a real showcase to make your work known. This social network offers many possibilities to express your creativity. You can post before-and-after photos, video tutorials, celebrity hairstyles, trendy cuts, self-colorings, etc. These posts will give a glimpse of your work and attract new customers to your salon.
Do you want to create a Facebook page for your salon but don't have the time to do it?
You can always entrust the management of your Facebook page to the Wavy team, which will take care of you create your professional Facebook page and make personalized publications depending on your activity (barber shop, hair salon, beauty salon...). *Mediamétrie September 2017 / ** Blog du Modérateur /***Socialbakers / Istrategylabs
