5 steps to launch a blog for your hair salon or beauty salon

Do you know which is the most visited website by Internet users in France?

If you want to develop your hair salon, or your beauty salon, it's hard to escape the search engine...
And for that, a blog can help.
In this article, you will discover how a blog can change the life of your salon and how to quickly create an effective blog.

Why create a blog for your salon?

Creating a blog allows you to promote your natural referencing. Indeed, to determine if a salon deserves to be displayed at the top of the search results, Google evaluates a multitude of criteria, including the content of your site.

Having a blog allows you to send a strong signal to search engines: you offer quality content dedicated to your passion, hairdressing or beauty!

Beyond the impact of your blog on the reputation of your salon, it can also have a positive impact on your existing clientele. For example, it can build customer loyalty by regularly reminding them of your existence through your posts. Your blog posts can also make them want to try out certain services for which they have never called on you before.

Finally, if you sell products online, your blog can be a good way to give your online store more visibility.

Now it's time to get down to business.

How to create a blog for your salon?

Let's see how to create your blog, step by step.

Step 1: Create your website and blog

The first step is to put your website and blog online.

To do this, you must:

  • Identify your needs (do you need a simple tool, a more powerful platform, etc.)
  • Identify your budget (how much money are you willing to put into your site?)
  • Test the different platforms that seem to fit your budget and needs.

Here are a few platforms that are particularly popular among hairdressers and beauty professionals. Whatever the platform, it is very easy to connect it to your custom website created by Wavy.

Wordpress. Open source, this platform requires the help of a developer to set up. But once installed and configured, you only have to pay for hosting and maintenance.

Ghost. Ghost is specialized in blog creation and is available from 9$/month.
Wix. Simple to configure and use on a daily basis, Wix is accessible to all. The solution is available on subscription, from 15 € per month.

Go digital with Wavy !

We create for you a personalized website with optimized SEO, online booking,
Google my Business, 1 Facebook post per week, tailor-made SMS and email campaigns.

Step 2: Identify your angle and tone

As a showcase for your salon, your blog should reflect your personality and creativity.

For this, it is necessary to define a few things in advance:

  • Do you want to be on first-name or last-name terms with your readers?
  • Do you want to adopt a very professional tone? A more familiar and humorous tone?
  • What types of photos and images do you want to share? Will you prefer photos taken in your own living room or photos found on the Internet?

Feel free to browse blogs from other shows you like for inspiration.

Step 3: Prepare your topics

Then, you'll have to find inspiration for your articles!

Here are a few examples that have proven to be successful:

  • The 5 products I couldn't live without
  • 6 Hair Myths [your choice of what to say next: short, red, blonde, etc.]
  • 5 hair tips [again, you name it] that will change your life
  • 6 hair ideas for [a type of event: wedding, party, birthday, etc.].
  • Does plant-based hair coloring [or any other hot topic of the moment] really work?
  • How to reproduce step by step the hairstyle of [name of the star] at the [name of the event] (for example: How to reproduce the hairstyle of Beyoncé at the MTV Music Awards?)
  • The 5 trends for summer 2021 [or any other season].

Step 4: Write and publish regularly

Then, you'll have to keep up and publish on a regular basis.

Otherwise, your readership will lose the habit of consulting your blog and Google will not give so much weight to the content of your site.

To help you keep up, here are some simple tips.

Don't know what to write about anymore? Take a look on Pinterest to identify current trending topics. Ask your colleagues to see if they can help you, or even take over.

Can't find the time? Set aside an hour in your week to write. And stick to it!

Not seeing results? Consider step 5.

We also advise you to pay attention to spelling mistakes as they can damage the credibility of your salon. And to be on the safe side, why not get a spell checker?

Step 5: Relay your articles to give them more visibility

To get your articles read, you need to promote your blog.

Several techniques can work:

  • You can promote it directly in your salon with a dedicated display (such as "New, discover our blog, etc.)
  • You can relay your new articles on your social networks (Instagram, Facebook, etc.)
  • You can also share it directly with your contacts by asking them for their opinion on the content
  • If you are part of Facebook groups dedicated to the trade, you can also relay your articles there.

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4 examples of successful hairdresser blogs

And to inspire you, let's finish this article with 4 successful hairdresser blogs.

Feel free to consult them to help you launch your own!

Christophe-Nicolas Biot's blog

The subjects are well found, the writing is impeccable and the reading enjoyable.

Hair stories by David Lucas

Unlike traditional blogs, David Lucas' blog gives his customers a voice and allows them to share hair stories. Clever!

Christophe Robin's blog

The hairdresser shares simple tips for all hair types. Accessible and practical!

Bonhomme's blog

The brand offers simple tips for men.

That's it! All you have to do is get started!

Written by
Greg d'Aboville
Author: Greg d'Aboville is specialized in digital marketing. He currently works at MerciApp, a spellchecking software.

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