Do you know which is the most visited website by Internet users in France?
If you want to develop your hair salon, or your beauty salon, it's hard to escape the search engine...
And for that, a blog can help.
In this article, you will discover how a blog can change the life of your salon and how to quickly create an effective blog.
Creating a blog allows you to promote your natural referencing. Indeed, to determine if a salon deserves to be displayed at the top of the search results, Google evaluates a multitude of criteria, including the content of your site.
Having a blog allows you to send a strong signal to search engines: you offer quality content dedicated to your passion, hairdressing or beauty!
Beyond the impact of your blog on the reputation of your salon, it can also have a positive impact on your existing clientele. For example, it can build customer loyalty by regularly reminding them of your existence through your posts. Your blog posts can also make them want to try out certain services for which they have never called on you before.
Finally, if you sell products online, your blog can be a good way to give your online store more visibility.
Now it's time to get down to business.
Let's see how to create your blog, step by step.
The first step is to put your website and blog online.
To do this, you must:
Here are a few platforms that are particularly popular among hairdressers and beauty professionals. Whatever the platform, it is very easy to connect it to your custom website created by Wavy.
Wordpress. Open source, this platform requires the help of a developer to set up. But once installed and configured, you only have to pay for hosting and maintenance.
Ghost. Ghost is specialized in blog creation and is available from 9$/month.
Wix. Simple to configure and use on a daily basis, Wix is accessible to all. The solution is available on subscription, from 15 € per month.
As a showcase for your salon, your blog should reflect your personality and creativity.
For this, it is necessary to define a few things in advance:
Feel free to browse blogs from other shows you like for inspiration.
Then, you'll have to find inspiration for your articles!
Here are a few examples that have proven to be successful:
Then, you'll have to keep up and publish on a regular basis.
Otherwise, your readership will lose the habit of consulting your blog and Google will not give so much weight to the content of your site.
To help you keep up, here are some simple tips.
Don't know what to write about anymore? Take a look on Pinterest to identify current trending topics. Ask your colleagues to see if they can help you, or even take over.
Can't find the time? Set aside an hour in your week to write. And stick to it!
Not seeing results? Consider step 5.
We also advise you to pay attention to spelling mistakes as they can damage the credibility of your salon. And to be on the safe side, why not get a spell checker?
To get your articles read, you need to promote your blog.
Several techniques can work:
And to inspire you, let's finish this article with 4 successful hairdresser blogs.
Feel free to consult them to help you launch your own!
The subjects are well found, the writing is impeccable and the reading enjoyable.
Unlike traditional blogs, David Lucas' blog gives his customers a voice and allows them to share hair stories. Clever!
The hairdresser shares simple tips for all hair types. Accessible and practical!
The brand offers simple tips for men.
That's it! All you have to do is get started!