Body language to make a good impression and boost sales in your salon

Body language is an essential tool to master in your hairdressing salon or beauty salon.

Why? Simply because, understanding and using appropriate body language allows you tobuild better relationships with your customers.

By knowing the basic non-verbal communication cues, you can ensure that your clients feel more comfortable during their salon consultations and treatments. 

In addition, being able to identify these clues will give you the opportunity to better understand your customer and subsequently allow you to offer a more personalized experience.

Why is this non-verbal communication so important in your salon?

Non-verbal communication is a richer and more informative form of social language than the spoken words that accompany it. The non-verbal cues we use reflect our inner emotions, and most of the time we are not aware of them. 

Most of us are unaware of our own non-verbal communication, but find it easier to pick up non-verbal signals from others.

Provide a better lounge experience for customers.

Mastering the basics of body language will help your hair or beauty team to provide a better and more personal experience, and thus improve loyalty and retention. 

According to Albert Mehrabiana psychologist and professor of psychology: 93% of oral communication would be non-verbal.

Pay attention to your salon's customers by using facial expressions.

The smile

Easier said than done, especially when you're not having a good day, but a real smile, where your eyes and mouth are engaged, shows interest in your customer and the pleasure of seeing them.

Not smiling makes you seem distant, dark and unreachable. Exactly the opposite of what a good hairdresser or beautician should be. A real smile indicates warmth, confidence and openness.

smile salon

Eye contact 

Maintaining good eye contact shows respect and interest in what the customers of your hair salon or beauty salon are saying.

This is especially important during the diagnosis at the beginning of the appointment when you are building relationships so that your client opens up to you, talks about her beauty problems and starts to trust you, but be careful!

Watching too long can make a person feel very uncomfortable. So don't try to force eye contact, but try to stay engaged and not distracted. Avoiding eye contact is generally considered a sign of disinterest or disagreement. 

eye contact hairdresser

Pay attention to your appearance in the living room


It is generally known that standing up straight is a sign of trust. In fact, having a correct posture is not only a sign of trust, but it also makes the person in front of you feel better !

Be sure to note how you and your staff orient your bodies towards the customers. If you move your body away from the person in front of you, it essentially tells them that you want this meeting to end, because your body is suggesting an exit strategy.

To show that you are listening and interested, just :

  • stand up straight in front of the customer
  • hold your head high 
  • relax your shoulders
  • Distribute your weight evenly between your two legs.

beauty parlor posture

The clothes

The clothes you and your staff wear in your salon play an important role in the visual evaluation of your establishment. Clothing can convey a lot about your company culture, so think about how your beauty salon or hair salon is perceived at first impression.

Similarly, personal hygiene can convey a lot about a person. A member of your team who has poor personal hygiene habits will generally be considered lazy, careless and less motivated. The same goes for the appearance of your living room environment. 

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Hand gestures

After your face, the hands are the most expressive part of your body. When you explain something, think of a conductor and how he exaggerates his movements to direct the passion and emotion in the music. Use hand movements to the rhythm of your words to underline an idea or the structure of a haircut.

So don't hide your hands. If you hide them behind your back or in your pockets, you give the impression that you don't want to communicate. 

When you have to hold something (hair dryer, scissors...), keep your hands at waist level.

Learn how to use your voice


The volume and tone of your voice affects the meaning of the words you say when you interact with customers in your salon or beauty salon. This applies not only when you interact with customers in your salon, but also when you do so over the phone. The wrong tone of voice when talking to customers can lead to negative feelings such as doubt, irritation and anger.

No matter what you say, it is your tone that reveals what you feel when you say it. 

Use your tone to express passion, humour, empathy or any emotion you want your customers to perceive. For example, use a soft, empathetic tone when interacting with angry or upset customers, it makes them feel heard and they are likely to open up more to you.

Your voice is a powerful communication tool

hairdresser's voice

Better manage difficult customers in your salon, thanks to the language of gestures

With difficult clients, you may find yourself in delicate situations where professionalism is required.

In this situation, it is difficult to keep control of your body language, which is desperately trying to go into defense mode. 

In order toavoid conflict, you must first let the client speak without interrupting him or her, so as not to make things worse, and then suggest your solution. In doing so, the most important thing is to make sure that your words and body language do not contradict each other.

  • Use nods and a bowed head to show that you are listening.
  • Keep your gestures open.
  • Avoid squinting your eyes, frowning or pursing your lips.
  • Make eye contact without looking too much.
  • Breathe deeply and slowly to show control.

How to behave when dealing with a risky client?

Mathieu Kiener, founder of the Mashiro Scissors brand,
talks about the client at risk, the one who is sure of himself and with whom conflict can happen very quickly!

Just being aware of body language can help build strong, authentic relationships with your customers. So work on putting these tips into practice at every opportunity you have with your next customer. They will be useful not only in your salon or beauty salon, but also in the social and personal aspects of your life.

Finally, since creating a customer experience is at the heart of customer loyalty, using these techniques will ultimately improve your salon's growth and revenues.

At Wavy, we like to share our knowledge to help you improve your salon. If you would like to know more about a particular subject, please feel free to visit our blog to better understand our product and how it can help you communicate.

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Written by
Interested in beauty and hairstyling, I am Content Manager at Wavy. I am delighted to be able to share my discoveries in this sector with you today.

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