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A shift towards more responsible consumption has been underway for some years, and bathroom products are not excluded! From make-up, to skin care, to toothpaste, all products packaged in plastic and containing chemical substances that are bad for our health and our environment, are scrutinised by revolutionaries such as Solène Lebon Couturier and Jérémy Emsellem.
Solène and Jérémy are the co-founders of CIMENT, solid shower products with surprising yet effective graphic designs! We have to tell you, at Wavy, we have fallen in love with this brand. Discover their story and find them on Wavy Store .
When they met, Solène and Jérémy shared the same ambition: to consume better and more responsibly. Solène has been passionate about cold saponification for several years and Jérémy is keen to work in the crafts, so the mission of launching solid products for the bathroom is an obvious one. The CIMENT adventure begins!
Their story begins with complementary skills, Solène in the laboratory and Jérémy in administration and marketing. However, as with any entrepreneurial launch, the two co-founders wanted to know if their products really appealed to consumers. They decided to put their project on the famous crowdfunding platform KissKissBankBank, which would allow them to activate their production thanks to the money collected on the platform.
We are now in December 2019 and the result is incredible: we have raised €33,340, which is 333% more than the target!
The CIMENT story is accelerating and so is the team! In 2020, they will open their 2nd soap factory in Bordeaux, with Claire and Léa, 2 soap makers, and they have raised 300 000 euros in January 2022!
Solène and Jérémy are betting on filling our bathrooms with solid, organic, vegan products that are not tested on animals and that are made with respect for the skin and the environment. But not only that.
Their aim is to offer effective products that meet everyone's needs. We tested the shampoo and conditioner at Wavy and we can tell you that we loved them, unanimously! The products are pleasant to use, they lather abundantly, and the hair is soft and supple.
Only one thing caught our attention at first: the name of the brand. We are not indifferent to it, and when we discover all the products of the brand, we understand better. CIMENT refers to cement tiles and their many graphic designs. The visual is attractive, almost decorative, the products are a hit, the bet is successful!
On Wavy Store you can find the Solid Foaming Shampoo and the Solid Detangling Conditioner.
Solid Foaming Shampoo
The shampoo is used like a soap: simply run it under water, lather the product on your head, massage the scalp well, then rinse. The shampoo balances the scalp, lathers generously, and lasts for 4 months (washing every third day). This product is suitable for all hair types.
Solid Detangling Conditioner
The new 2022 innovation from Ciment R&D, the solid conditioner detangles the hair to facilitate brushing and styling. After using Ciment shampoo, rub the conditioner into your hands and apply to the hair, without using too much material.
It is very long lasting. It is suitable for all hair types.
The opinion of Tristan Le Foll 
We love CIMENT's products because of their composition which respects our health and the environment. The products are created in Bordeaux, in their own laboratory and in a soap factory. We can't help but appreciate their artisanal production! The products and their packaging are attractive and ideal for resale.
At Wavy we firmly believe that eco-responsible products will take over in the 2020s, which is very soon.
This change is happening now. You may have sensed it from your customers' questions about this type of product, or perhaps even that your favourite brand now offers a more environmentally friendly range.
That's why Wavy invites you to welcome CIMENT in your living room, a partner you can trust (rated 100% on Yuka), to meet the needs of many consumers today.
And more, Wavy Store allows you to order your products individually and have them delivered in just 72 hours! Nothing could be easier to test CIMENT. Discover them directly in the application Wavy !
