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It's almost the start of a new year. Every new year you need to take the time to sit down and do a little planning. This is to ensure that you are able to keep your salon or beauty salon afloat and on track.
This will help to ensure that your organisation has the tools it needs to maintain and achieve its objectives and that your employees are satisfied with their working environment. But how do you prepare yourself and your team for success in this unpredictable and unprecedented time? Read on for some tips to help make the planning process go smoothly for you and your salon.
It is simply a self-assessment in which you review your entire year. Take the time to look back at all aspects of your salon. Take note of the highlights and areas for improvement, and create a timeline for implementing the necessary changes. Use this overview as a guide for the coming year and update it as necessary.
According to the SMART technique, an objective should be specific, measurable, achievable, relevant and should include a time frame.
In order to prepare for the new year, you need to set effective goals. We recommend that you use SMART goals. The SMART technique is a great way to create goals that you can achieve.
When creating your goal, try to be very detailed and clearly defined with what you want to achieve.
Measurable goals allow you to really monitor the success of your progress. As you measure your goals and move closer to achieving them, you will feel a sense of accomplishment and extra motivation to achieve them.
When you set goals, make sure they are goals you can actually achieve. This is not to say that you shouldn't dream big, but setting goals that you have no hope of achieving ultimately sets you up for failure.
It is therefore important to identify the steps to achieve your goal.
Setting relevant goals means first of all intending them to be in the direction you want your life or career to go. The purpose of goals is to constantly improve.
Setting timely goals is simply a matter of giving them a time frame. Setting a deadline will give a sense of urgency and allow you to celebrate success when you reach it!
When setting your goals, it is useful to put them in order: from most important to least important. And set dates for each.
With your cash register software Wavy, important information is available in a logical and entertaining way. It is important to mix things up from year to year. How can you maintain or improve the margin on the best-selling products or services? How can you repackage best-sellers with other products or services that are new or need a boost?
One of the most important parts of your hair salon is your customers' opinions. Customers want to be heard and like to be asked what they think, especially in the service sector. This information helps you make decisions about products. These testimonials and reviews also act as customer marketing, especially when you share them on social networks.
Social media is an essential tool to help hair and beauty salons find new customers. So how would you rate your social media presence? Does it need an overhaul? How can you change things online and engage more people?
Having a Facebook page is essential for a hair salon that wants to grow. However, keeping it up to date takes time. Thanks to Wavy, you will benefit from weekly posts on your Facebook page in the image of your salon.
Raising prices is a perfectly reasonable business strategy when it is necessary. If your costs are rising or if you see that a particular product or service is working well, consider a reasonable price increase.
If there are services that are no longer popular, remove them from your service map. If there is a marketing tool or partnership that has outlived its usefulness, do some research and consider switching providers or looking for innovative developments in the industry.
Your team is the heart of your salon or beauty salon. Their happiness, performance and enthusiasm contribute to the success of your business. To ensure their voices are heard and respected, ask for their input before making any major decisions.
It is also important to be honest about the impact of their overall contributions to your salon. To do this, offer an annual review process in your salon.
The SMS campaign is one of the most powerful ways for hair and beauty salons to connect with their customers.
At the beginning of each year, take a look at what marketing awareness has achieved and review all the data provided by your Wavy application to see which campaigns have been successful and any additional data that can be factored into seasonal or quarterly performance.
Then plan your SMS campaigns for next year. Using the information in your customer file, you can target your communications to send the right message, to the right person, at the right time.
Wavy works daily to develop simple and essential features so that hairdressers, barbers, colourists and beauticians can optimise their days with an intuitive and easy-to-use application.
If you are not yet familiar with Wavy, ask for a contact form so that we can give you all the information you need.
