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If you're looking to boost your salon or beauty salon, you need to start using Facebook Live.
At a time when social networks have established themselves as indispensable tools, Facebook Live is one of the best trends to follow in 2020.
Thanks to the growing popularity of live video, Facebook Live allows you toreach fans much faster. It gives your customers a unique opportunity to experience live human interaction without having to leave their homes.
To this end, we have put together a handy sheet on the Wavy Content platform with a list of Facebook Live ideas to promote your hair salon.
Wavy Content is a 100% free platform dedicated to beauty professionals.
Now that you've discovered the best ideas for successful Facebook Live, we're going to explore the steps to take action.
Facebook launched its Live feature in 2016. Anyone could go live on Facebook from anywhere in the world in a very simple way.
This form of video content allows raw and authentic broadcasting through Facebook. At the touch of a button, you can broadcast compelling videos, giving subscribers a chance to "connect" to your salon or beauty salon, live.
Facebook Live enables two-way conversations between your establishment and your customers, with real-time comments and emoji feedback.
Doing Facebook Live from a phone and a computer can be two very different things. The easiest way is via smartphone, and it couldn't be simpler: you press a button and you're live.
Keeping in mind your subject and your target audience (your salon's customers and potential customers), you will try to generate as much expectation and awareness as possible on your live.
You also need to prepare your theme, and maybe a script or a list of talking points for the live.
At the scheduled time, make sure that the quality of your video and sound is correct and check your Internet connection. Also pay attention to the lighting. An easy way to do this is to stand in front of a window and make your video during the day.
To reduce your stress during Live and avoid forgetting what you intended to say, make sure you have at least one ending script in front of you, so that you can always end Live,without forgetting important announcements or calls to action you have planned.
Keep in mind that live video stays on Facebook long after the broadcast is over, so you need to create an enjoyable experience that people will want to watch over and over again.
If you recorded the live broadcast, it can be replayed, you can also extract it and use it on other channels ( Youtube, IGTV Instagram... ).
Finally, create a report to summarize your Live in terms of goals, preparation, statistics and points for improvement. This will help you prepare for your next Facebook Live.
Promoting your salon on social networks, launching SMS campaigns, managing online bookings, and collecting statistics are just some of the tasks you face in your salon. However, with the right cash register software, you can easily automate the most tedious tasks.
Wavy will help you to manage all your day-to-day worries efficiently, allowing you to spend more time on your salon and your clients.
Do not hesitate to contact our experts and take advantage of a free demonstration.
