Instagram, the essential tool for the image of your hairdressing salon

Instagram has become one of the most widely used social networks in the world. The application allows you to share photos and stories via your account and is used for both private and professional purposes. Indeed, it is a strong marketing tool, thanks to hashtags and real-time engagement with its clients.  

How do I create an Instagram account for my hair salon?

To create your Instagram account, you need to go to the App Store if you have Apple, and Google Play if you have an Android phone (Samsung, Huawei, etc.). Once you're on either one, search for Instagram and download the app. The app installs on your phone, the next step is to create its account. You can create it directly through your Facebook account, or if not you have to go through the usual account creation steps. We advise you to choose an account name that is identical to your business name so that your customers can find you easily. If the name is already taken, try to get as close as possible to the name of your business.

How do I acquire followers for my hair salon on Instagram?

First, you can notify your clients that you have an Instagram account. Don't hesitate to ask them to add you at the checkout, post it on your flyers, business cards, post it on Facebook. You got it... It has to be visible to your customers anywhere! And then there are the hashtags, the unavoidable hashtags you must have heard about, or even already used! On Instagram, we advise you to use 2 "types" of hashtags: the hashtags that are specific to your salon, which include the name of the brand, and the hashtags that are more global and that will allow you to reach prospects.

Your salon's own hashtags to earn followers on Instagram

The photos that have the hashtags linked to your sign will be found by your customers. If customers have posted photos of your salon with the hashtags from your salon, then the photos of your customers will also be seen by other customers. Even more, you can share moments of your day with your clients by creating stories, i.e. videos that you post live directly on Instagram. You can also ask questions via these stories and your followers can answer them directly by clicking on the answer in the video! For example you can ask "Do you like this haircut" and put "I love it" or "Not at all".

Popular hashtags in the hairdressing industry to gain followers on Instagram

The photos to which you put popular hashtags appear among thousands, see millions of photos. It is therefore very important that your photos are of good quality to catch the eye of users and encourage clicks. You can find popular hashtags on the Internet or by browsing through Instagram, looking at what other hairdressing professionals are putting up and searching directly for other hashtags in the Instagram search bar. Feel free to also put the name of the city and the district you are in.

Link your Instagram account to your Facebook account

You can link your Instagram account to your Facebook account. You must go to your Instagram profile > Settings > Settings > Linked Accounts > Facebook. This will allow you to have the publication on Instagram and Facebook at the same time. You will see that if you have other accounts like Twitter or Tumblr, you can also link them to your Instagram account. Find out the difference between a Facebook profile and a Facebook page