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To be a successful hairdresser, you need to master techniques of cut, colour and style, but not only that. Managing your communication and marketing, attracting new customers, building customer loyalty, strengthening relationships to create a bond of trust...are also necessary and indispensable elements to develop and sustain your business.
For this, the Wavy team has been working with you for more than 3 years to complete your essential skills. Indeed, Wavy is more than a cash register software. It is a tool for cashing, managing, but Wavy also helps you for the communication of your show.
With excellent cash register software and marketing expertise, you will improve your salon on a daily basis.
Each of Wavy 's communication features has been developed by experts in the beauty industry to allow you to spend less time on administrative tasks and more time on your customers' salon experience. Pretty cool, right?
Whether your hair salon or beauty salon is relatively new or mature, you need to attract new customers in order to keep it healthy.
Many believe that they can survive solely by word of mouth and their existing clientele. However, as you may have guessed, even a well-functioning salon will experience slowdowns for a variety of reasons: customers move away, have children, or simply change their habits.
In order to increase the number of your loyal customers, Wavy accompanies you on the communication part. Today we offer many options to help you!
It is likely that a potential customer's first interaction with your hair salon or beauty salon will take place on social networks. According to globalwebindex, 54% of internet users say that they first consulted social networks to find out more about a salon. It is therefore important not only tohave a Facebook page, but above all to feed it often and regularly.
That's why Wavy takes care of animating your Facebook page once a week. And this, by posting entertaining, educational content... relevant content adapted to the services of your salon/ barbershop/ beauty salon/ nail salon, which will attract your subscribers (or not) targets!
Your digital presence should reflect your customers' experience at the show.
In order to create as much consistency as possible, the Wavy team takes care of your personalised website. This makes it easy for the client to understand who you are, what you stand for, what services you offer and how to contact you. Click here to see an example of a website WAVY.
Wavy will work on your SEO. But first, what is SEO?
Simply put, Search Engine Optimization (SEO) is the process that organizations must follow to ensure that their site appears in good standing in search engines (Google, Bing, Yahoo!...). In other words, the SEO makes certain changes to the design and content of your website, making it more attractive to a search engine.
The Wavy referencing service is therefore designed to increase your visibility on the web in search, ensuring that your site gains its place on the first page. But beware! You should know that to come out in the best search engine results, you have to be patient.
Google (the most used search engine in the world) does not like fast progress. It's a company with a very, very smart algorithm. It will therefore be wary of a site or a company that would gain too much popularity overnight.
This requires careful, methodical and purposeful search engine optimization. If you find that your site goes up too slowly, this is normal. You need to take the time to make Google understand that your site is legitimate and deserves its place on the first page.
Don't forget to give your customers the possibility to make an appointment directly from the site, which will bring you several advantages!
The 'online booking' feature makes your life easier by having a booking button installed on all your digital touch points, such as your website, your Facebook page and even your Google My Business listing.
More and more people are finding hair salons and beauty salons by searching on Google and social networks and then visiting both websites and Facebook pages that they like. While they are discovering your world and your services, they have already started the buying process. Conveniently placing the "Book Now" button will create immediate results in terms of reservations.
And that's not all! Booking online improves the customer experience. Remember, the customer experience at the show starts as soon as a customer visits your website. Providing a great customer experience at the show from start to finish is key to creating loyal customers who will be more than happy to tell their friends and family about your show.
Wavy therefore helps you to acquire new customers. This is necessary but not sufficient. You have to be able to bring them back regularly. For this too, Wavy will help you.
Wavy can provide you with all the tools you need to increase customer loyalty; such as SMS campaigns, appointment reminders, a trade show-style website and much more.
It would be very interesting for salons to centralise data in customer files in order to create targeted marketing campaigns. Our software therefore allows you to securely store data including contact details, important dates, detailed service history...
Unleash the growth potential of your business with total precision. Wavy 's customer database tool includes all the information you need (such as the latest services and products purchased), helping you create profitable marketing campaigns targeting only the customers you want, when you want them.
Filling in the technical data sheets is essential. But at Wavy, we believe that a picture is worth more than a thousand words. That's why you can take pictures of your customers directly on their sheets; you can take pictures of the different services and keep them in each customer's file in addition to the technical sheets!
Photograph new hairstyles and record them to create illustrated records of how their appearance changes over time. Use this evolving collection as a useful reference and reminder tool. And combine your best shots into a portfolio to promote yourself and inspire other clients to try new colours, cuts and styles. (But ask permission to showcase client photos!)
You won't need to ask him the last time he came, or ask him what he did last time. Instead, you'll have more time to make the diagnosis or ask him what he thought of his last performance.
Fill in your customer file and easily find your different colourings/cuts that are one, two or even more years old... will provide an excellent experience for your customers and will therefore help you build customer loyalty.
In addition, providing a consistent and exceptional experience will have a positive effect on the feedback you receive from your customers. These reviews are a powerful and free marketing tool that contributes to the success of your show.
Did you know that 90% of SMS messages are read 10 minutes after they are received? This is your chance to get ahead of other salons in your area. By sending an SMS to your customers, you can stay in their minds all year round! SMS marketing can help you generate word-of-mouth and improve engagement with your customers.
You can create a campaign that addresses all the customers you haven't seen for several weeks ("we haven't seen you for a long time"). Or you can send a campaign to all those who have made a colour, reminding them to come back to maintain it.
With Wavy, you can build customer loyalty by planning targeted SMS campaigns to run when you want them to, making your growth strategy even more automated.
Frustrating absences, also known as no-shows, disrupt your workflow and hurt your bottom line. Last-minute cancellations are difficult to make up for sudden financial losses. Most no-shows simply forgot they had an appointment that day or thought they had booked other days and/or times.
So reduce absences and keep your customers happy by sending automatic appointment reminders by SMS or email.
Wavy Content is a free business platform that accompanies you in all your entrepreneurial tasks and covers all subjects, except the technical ones. It is a unique solution that combines all the necessary information (Communication, Accounting, Legal...), which you might need to take care of your hair salon or beauty institute.
Wavy Content, your strategic partner, does not stop at information. We design Facebook or Instagram kits for you every two months for all the events of the year.
Attract new customers, make your customers come back more often and increase your average basket... Discover for free how to do it with Wavy !
To learn more about our communication tips, check out our 4 tips for improving and maintaining your salon's online reputation.
And the demo is here.
