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The SMS campaign is an effective means of communication, the message is short and precise, and the open rate is 97%! With our smartphone always in our hand, pocket or purse, it is hardly possible to miss the message.
Like any communication campaign, however, the message must be delivered at the right time and to the right people.
Depending on the message you want to send, it is important to address it to the right target. Using the information in your customer file, you can select which customers in your salon or beauty salon you want to send the SMS campaign to. A discount on blow-drying will only interest women, while a discount on shaving will only interest men. Targeting is therefore essential, at the risk of irritating some of your customers with a promotional message that is not intended for them.
In addition, you can also target customers who have not come for 3 months to encourage them to come. At Wavy, we provide you with a free service to help you set up your SMS campaigns. The aim? To help you develop your business!
Even though the smartphone is now within reach of (almost) everyone, there are good times to send SMS campaigns. Your customers are more likely to pay attention to SMS when they are free from work, i.e. it is best to send campaigns early in the morning, between 8.00 and 8.30 am, at lunchtime around 12.30 pm, or in the evening around 6.30 pm.
Please note that SMS campaigns may not be sent between 8pm and 8am, as well as on Sundays and public holidays.
There are different possibilities of messages to make an SMS campaign:
1. Use the annual calendar to send a message. Using the annual calendar to send a message is a simple and effective way to launch an SMS communication campaign. You can choose to share your wishes with your customers by offering discounts or not, some dates are more suitable for discounts than others. For example, for New Year's Eve, a simple Happy New Year message is sufficient, while for Mother's Day you can offer a discount to adult women.
2. Sell off resale products from your salon. If you want to sell off products from your stock, you can offer discounts such as 1 product free for every 2 products purchased. This can encourage your customers to try your resale products, and also attract your customers who know your products to take advantage of them.
3. Inform your customers about your salon's news. SMS to your customers is not only a campaign, but also a way to communicate important information. For example, you can inform them that the salon will be closed for a certain period for renovation.
4. Wish your customers a "happy birthday". At the beginning of each month, you can send a birthday message to customers whose birthday is in the month. It is up to you to decide whether you want to give these customers a discount or not. Wishing your customers a birthday creates a feeling of care, a nice touch at a low cost!
5. Boost your appointments with discounts on your services. Is your agenda empty for the coming weeks? Fill it with appointments thanks to the discounts you offer on all or some of the services. Offer your 10% or €5 discounts only over a period of time, for example over a month, which encourages your clients to call you quickly to take advantage of the offer.
If you wish to launch SMS campaigns with your customers, the team Wavy team will design your commercial animations, write targeted messages to build customer loyalty and take care of the sending. From creation to distribution, everything is included in the Wavy Communication Offer to help you build customer loyalty! By the way, Wavy is also a cash register software and a global communication solution for your hair salon or beauty salon. What if you boosted your salon's activity with Wavy ?
