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As a hair salon orbeauty institute owner, your establishment is your baby! It is a means of expressing your skills and creativity and should always be welcoming, bright and above all havea pleasant atmosphere. But creating a functional and attractive salon is not always easy!
You need to express the identity of your salon through the decoration. Your customers should feel your creativity the moment they enter your space.
With that in mind, we've put together some hair and beauty salon decorating tips in this article to help you boost your establishment!
When it comes to salon design, every detail of your hair salon or beauty salon should be considered as part of your customers' memorable experience! It is therefore very important to keep a certain consistency in your decoration to attract the right customers.
Once you have defined your target audience and your brand personality, think about the colors that best match them.
For example, if you have a living room that offers a light, natural experience, you should choose soft, pastel colors.
Or, if your brand is synonymous with strength and luxury, you should avoid light shades and instead choose more intense colors like metallics or dark colors. This will make your salon visually memorable.
The first thing that jumps out at the customer is the shop window. If it is not attractive, there is little chance that a person will enter your hair salon or beauty salon. To do this, your shop window must live! You must adapt to the different seasons, opt for cooler colours in winter and the opposite in summer, while remaining in the universe of your establishment.
If the reception area in your hair salon or beauty salon is not pleasant, the customer may leave or, at best, stay with a preconceived idea of what to expect. Often, the reception is terribly impersonal and does not enhance your salon. For your customers' experience to begin perfectly, they must feel at ease from the moment they enter. If you have an artistic eye, and you want to convey a specific message, then make the salon your own.
Lights are so important! They can make or break the interior of your salon and impact the experience of your customers.
Avoid lights that are too bright or cold, make a choice between different spaces and don't light the whole living room the same way or it will look like a hospital. Functionality and comfort need to go hand in hand, so while warm lights are very comfortable and inviting, they need to be bright enough for you to do your work without hassle.
In addition, the lights should match the living room decor and fit in with the overall mood. When choosing your living room lighting, make sure they complement your decor.
There is no hair salon or beauty salon decor without... Mirrors! In addition to allowing your client to be part of the styling process or to communicate, mirrors also play an important role in enlarging the space. Use them strategically, especially if your salon area is small!
Large round mirrors can make a small space appear larger and are a very stylish choice. Floor length rectangular mirrors are a great way to maximize the size of your establishment. The mirror immediately makes the furniture arrangement useful, elegant and prominent!
For more advice on decoration, business, communication... discover Wavy, the software that allows you to develop the activity of your hairdressing salon or beauty institute by accompanying you on the communication of your salon.
If you don't have Wavy yet and you would like to see the features we offer, contact us for a free demo.
