Take advantage of Mother's Day to prepare gifts and special offers to put on sale in your hair salon. Mother's Day is Sunday, May 26th, but it's time to get ready for Mother's Day in your hair salon, spa or beauty salon. Mother's Day is a must-attend event to boost sales, attendance and increase your salon's turnover.

Our Mother's Day gift ideas for your hair salon

Nearly 84% of French people wish their mummy a happy birthday (according to a Toluna/LSA survey) and spend an average of 50 euros on a gift. Among the gifts offered to moms, beauty products, skincare and cosmetics represent 24%, behind flower bouquets, which account for 41%. This is therefore an opportunity to set up gifts and special offers. Wavy gives you some gift ideas to help your customers find THE perfect gift!

Put on sale boxes in your hairdresser's salon for Mother's Day

Take advantage of Mother's Day to sell hair products, beauty products or hair accessories by grouping them together in a gift box. In addition, beauty gift sets are very trendy. They can be found everywhere in the major beauty stores and on the Internet (often called 'Box'). And why not do it in your hairdressing salon? In addition to selling off your stock of resale products, this is an excellent opportunity to introduce your customers to new products from your salon. You don't need to be a Do It Yourself expert to make a beauty set! A simple transparent paper and ribbon are enough to make a beautiful gift box. You can also find cheap containers such as pretty boxes or totebags to put the products inside. Place the gift boxes on your reception counter and in the window of your hair salon to promote them. You can invest in a blackboard positioned outside your hair salon on which you can write the sale of gift boxes for Mother's Day. This will allow you to attract new customers.

Offer hair accessories and appliances as gifts

Hair accessories and appliances are great gifts to please coquette moms. Just like the beauty sets, reselling these products will help you sell out your stock. Offer straightening irons, curling irons, hair dryers, straighteners with plates... The advantage is thatthey are professional products and therefore of better quality than hair appliances bought in supermarkets. This is a good argument to put forward to your customers! In addition, some brands offer limited editions with beautiful cases. This is a great way to give your salon customers gift ideas for their mothers!

Make Mother's Day gift vouchers to offer in your hairdresser's salon

The gift voucher allows you to offer an exceptional service in your living room. It is also the assurance to please while giving the freedom to mothers to choose the type of service and the date on which she wishes to perform it. Here are different gift voucher options that you can put in place:

• Gift voucher with choice of amount: 30€, 50€, 80€, 100€, 150€...
• Gift voucher with choice of service: massage, cut + blow dry, manicure, facial, make-up session, advice from a hairdresser-stylist, etc.
• Gift vouchers with choice of pack: these are formulas with a choice of services. For example: :
• A "3 services for X €" package which includes eye make-up, hair care and manicure.
• A makeover package.
• A "color" pack for a maintenance or a color change
• A makeup class pack.

And since every mom is unique, personalize the gift vouchers from your hair salon according to the moms' personalities :

• Sporty mum: back massage, foot care, pedicure, short or long haircut, application of professional care for damaged hair, flash make-up...
• Glamour mum: make-up session, complete facial care, star blow-dry, a transformation cut, advice from a hair stylist
• Mummy working girl: skull massage, trendy haircut, eye make-up, relaxing shampoo with styling, personalised hair care, a bun hairstyle, makeover cut...
• Young mother: trendy cut, complete facial care, scalp care and modelling, day make-up session, hair mask with essential oils, massage...
• Mother-to-be: natural care 100% organic, vegetable coloring, massage, manicure ...

Don't forget to include the validity date of use on the gift vouchers. You can opt for a validity date of two months in order to generate traffic in your lounge. Highlight your gift vouchers on your website in the services section and promote them on your social networks.

Create a Mothers and Daughters package to be pampered as a couple

Sometimes the best Mother's Day gift is just spending time with your mom. Encourage your clients to bring their mummy to your salon to enjoy great things together. Mother and daughter care packages are ideal gifts for those who want to spend time together and create a memory. Make packages where mother and daughter can be pampered side by side. For example, you can launch an offer "Bring your mother for a little moment of relaxation in our lounge and you will enjoy a 20% discount on all our services! ”. And to make this experience convivial, offer them a glass of champagne and take their picture. Complete the experience with a discount voucher to encourage them to come back to your lounge or to buy a product. A mother-daughter package is a great idea to bring back existing clients and recruit future clients: their mothers!

Manage the visibility of your promotional offers on the Internet

To publicize your promotional offers and the Mother's Day gifts you plan to sell, the Internet and social networks are excellent media to promote them. If you don't have the time to take care of it, there are solutions such as the Communication Offer from Wavy. The Wavy team designs tailor-made websites with all the key information about your business as well as the publication of posts on your Facebook page. From the creation to the updating of the website, everything is included in the Communication Offer Wavy to help you recruit and retain your customers as well as possible! A simple application that will allow you to create visibility on the Internet for your hair salon!