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With the slow beauty or zero waste trend, more and more French people are thinking about their impact on the environment and the hairdressing sector is no exception. Thus, new trends are emerging to better meet the new needs of your customers. This is the case of solid shampoo, which has quickly made its place in the world of hair care. But why is it a real asset to offer and use solid shampoos in your hair salon?
According to a study by Mon Salon s'engage, 1 in 2 French people are attracted by the concrete commitments made by a hairdressing salon. The study goes further by indicating that 1 in 2 French people would be ready to leave a traditional salon for a committed and labelled salon. In 2019, we ourselves conducted a survey to find out how many people are concerned about limiting their ecological impact in their hairdressing salon. We found that 65% of respondents indicated that they were not taking an eco-responsible approach in their salon, but that they would like to go further .
By choosing to offer solid shampoos for sale you are already taking a step towards a more eco-responsible approach. You can also suggest to the customer that they should do the shampooing with solid products. In this way, you can offer customers another alternative to conventional shampoos and your image will be reinforced among the most committed.
But why is solid shampoo said to be more environmentally friendly than traditional shampoo? Solid shampoo is manufactured with a view to reducing waste. It is marketed in a recycled and/or recyclable cardboard box, thus reducing the consumption of plastic bottles. The majority of solid products today are made in a "natural" and chemical-free way. Moreover, the number of washes that can be done with a solid shampoo is generally equal to 2 to 3 bottles of classic product. By using solid shampoos, it is known that water consumption is reduced. In fact, on average, rinsing a solid shampoo requires about 8 times less water than rinsing a liquid shampoo!
Far from the cliché of the eco-responsible brand with little design or aesthetics, we offer you on Wavy Store the brand Cement. Its name refers to cement tiles and their many graphic designs. Small and light, the solid shampoos are easy to store in your hair salon. Their packaging is more environmentally friendly but still very visual and aesthetic. They are therefore easy to present and to put forward to catch the eye of your customers.
Don't let its small size stop you, solid shampoo has many hair benefits. Cement products are designed without chemicals and respect the natural production of sebum, so as not to attack the fibre with harmful substances. Solid products exclude silicones and other chemical components found in their more traditional counterparts. The result? They take care of the hair fibre without any tricks!
As proof of their quality and commitment, Ciment products are rated 100% on the Yuka application.
Just like traditional liquid shampoos, solid shampoos are available to meet all your customers' needs. With the Ciment brand, you can recommend solid shampoos adapted to dry, oily, fine, thick, dull or lacking volume hair. Indeed, they can be adapted to meet all hair types and problems. But there are also universal versions to suit the whole family.
Far from being unique, your customers will find their ideal solid shampoo!
There are many solid shampoos on the market. We chose Ciment because the brand develops its own recipes and the manufacturing of their products is totally artisanal. Ciment is indeed one of the few experts in this field on the market. In order to offer you regularly interesting novelties to put forward in your salon, 3 other products have joined the store this week.
We offer 3 shampoos adapted to different hair types
There are many solid shampoos on the market. We chose Ciment because the brand develops its own recipes and the manufacturing of their products is totally artisanal. It is not a brand that manufactures chemical products nor does it have a well-honed communication, Ciment is a true expert in this field.
Are you still hesitating to start using solid shampoos? The Wavy Store website allows you to order your products individually and have them delivered in just 72 hours! Nothing could be easier to test CIMENT. Discover them directly in the application Wavy.
