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Codes change, consumption habits and behaviours are constantly evolving and renewing themselves. Adopting the new digital codes allows the success of your hairdressing salon or beauty institute by making it known much faster than if you refuse to adapt.
Digital is part of our daily life, we experience it from waking up to going to bed, consciously or unconsciously. It is necessary to adapt to it in order to keep up with consumer expectations. Beauty craftsmen are also facing this revolution. We won't call it a "problem" since there are very simple ways that allow us to put these changes into perspective and accept them as an evolution instead of seeing them as a hindrance to professional activities.
Digital is a relevant lever which, when used effectively, allows you to deploy your reputation in a dimension that seemed unattainable before the digital age. Your website is your first digital tool of high importance. A showcase for your business, it is also the first element of contact between your business and your future customers.
It is therefore necessary to work on it qualitatively in order to have a positive presence on the web. Your website must reflect the image of your show; it must reflect the quality and efficiency of your work.
The architecture, texts and images of your site must be designed in a modern but above all simplified way in order to optimize the user experience and convert your prospects on the web into customers in your salon or institute.
Social networks are an integral part of the lives of your customers and potential customers who don't know you yet. Facebook, Instagram or Snapchat are a great way to promote your beauty salon or hair salon. Physical proximity remains an important criterion for customers looking for a beauty professional.
However, a new criterion is to be taken into account: proximity on social networks. This proximity is the one that allows you to create a direct contact and to go beyond making contact by keeping a link through posts concerning your news.
Social networks are part of your customers' private lives and open a doorway to their private circle. When controlled, these direct exchanges promote customer loyalty, but also their trust. This also applies to your potential customers.
Instagram is the ideal tool for the craft trades. Focused on the image, this network allows you to highlight your work with photos that make your activity accessible to all Internet users.
A well-maintained Facebook page with regular interesting publications, interactions with your customers and their opinions can enhance your e-reputation, a must in modern times. And these must-haves are free of charge.
Your e-reputation does not only depend on what you publish on the Internet. It also depends on what you share about yourself. From comments and photos to articles about you, it is important to be visible to your customers. This can take the form of an identification on your client's publication, but also through "partnerships".
For example, you can partner with other businesses in your neighbourhood to propose an event or promotion to be mentioned in their communication and attract the attention of new people. We understand how difficult these new means of communication can be to put in place.
Stay connected to get closer to your customers ;)
